BMW / IAA - Frankfurt 13 - 23 September 2001

Frankfurt - Once again Media! AG proves itself as a leading provider of innovative digital media technology following it's presence at one of the world largest automobile Shows the IAA (Internationle Automobil-Ausstellung Personenkraftwagen), which pulls in huge numbers of exhibitors and visitors from Germany and abroad to the exhibition halls beneath the Frankfurt trade fair tower.

Surrounding the BMW pavilion with 18 Digital Projection LIGHTNING 15sx projectors projecting onto nine screens each 8.5 metres wide, Media! AG's technician team under the leadership of Heiko Groschupp, created an amazing effect of one continuous screen 80 metres wide by utilising the projectors and soft edge blending techniques, astounding in excess of over 500,000 attendees with impressions of landscapes and other special effects making the BMW pavilion one of the most effective and integrated installations at the event.

The highly acclaimed LIGHTNING 15sx projector features Digital Light Processing™ technology from Texas Instruments, with 12,000 ANSI lumens brightness and native resolution of 1280 x 1024. To make the most of this technology, Digital Projection has added its own proprietary optical, illumination and signal processing technologies. The result is stunning large screen reproduction of all images, whether originating in video or computer format. The unparalleled image clarity is partially created by the products' displayable colour spectrum of over one billion colours - nearly equivalent to the spectrum discernable by the human eye.