Creative Technology Play's A Leading Role in the 53rd Annual Primetime Emmy® Awards Ceremony

Creative Technology was chosen to provide projection technology to showcase the television industry's most prestigious event.

Los Angeles, CA - November 4, 2001 - Creative Technology North America was selected to provide display technology for the 53rd Annual Primetime Emmy® Awards ceremony, which took place in Los Angeles. The celebration was held at the Shubert Theatre and hosted by comedian and actress, Ellen DeGeneres. CBS aired event nationwide on Sunday, November 4th (8:00 - 11:00 p.m. live ET/delayed PT). Walter Cronkite introduced the broadcast. NBC's drama series "The West Wing", HBO's comedy "Sex and the City" and CBS's comedy "Everybody Loves Raymond were some of the top winners. And Barbara Streisand ended the evening with a show stopping performance of "You'll Never Walk Alone". Creative Technology provided two Digital Projection 15 SX projectors to project the evenings video images onto CT's 12' x 19' high gain screen on the main stage.

Richard A. Pizante, Associate Producer working with Seligman Entertainment Inc., was the associate producer for the Emmy® broadcast. Seligman Entertainment has produced spectacular events including previous Emmyâ telecasts, the Oscars, the Kennedy Center Honors, and most recently, America's Celebration at Ford's Theatre. "Creative Technology supported us through each phase of this year's event. They were very accommodating in rescheduling equipment and staff and were very cooperative in reassessing budgets to ensure that our needs were met. Creative Technology is a pleasure to work with and I will continue to do business with them in the future" said Richard Pizante.

"Over the past ten years, it has always been a pleasure to work with Seligman Entertainment on numerous high-profile events such as the Oscars and Emmys. This years Emmy Awards were very special and we are proud to have been chosen to be a part of it, " said Frank McMinn, Regional Vice President and General Manager of Creative Technology Los Angeles.