DIGITAL PROJECTION INTERNATIONAL WINS ORDER FOR 100 BESPOKE DIGITAL ADVERTISING PROJECTION SYSTEMS

Manchester, UK. 8th March 2002: Digital Projection International (DPI), the world leading digital projection manufacturer based in Manchester, today announced the order for 100 bespoke DLP™ projection systems, to provide the first moving cross-track advertising on London Underground platforms. This landmark order, the result of a consortium between DHJ, DPI and Ferrograph, heralds the future of advertising. This project further helps to reinforce the groundbreaking development and innovation associated with DPI over the years. The projection systems will deliver state-of-the-art digital video and data images in place of the traditional static billboards.

DPI has developed a projection system designed specifically for the demanding London Underground environment, integrating the stunning image quality and operational simplicity for which it is renowned. The XGA resolution 3-chip DLP™ data/video projector has a class leading lumen output efficiency and is designed to the highest possible safety standards. Each unit incorporates specialised optical & electrical image correction to illuminate a 4m x 3m curved screen on the tunnel wall. The mounting point is high up in the ceiling of the tunnel to avoid existing signage, lighting & cabling.

This substantial order will be delivered in two phases. The first installation is for a small number of units at Euston station in April 2002. The remainder will be in operation by June 2002 in twenty prime London locations. The concept has already been successfully demonstrated to other key potential clients over the last six months with a very promising response.

Dermot Quinn, Development Director of DPI commented, "Digital Projection International is industry renowned for its commitment to image quality. This was a vital criteria for all the partners in this project, as was DPI's willingness and ability to work on an application specific product, with flexibility of design approach as the project developed."

Brian Critchley, Managing Director of Digital Projection International commented, "We are delighted to be the provider of projection systems for such a major, ground breaking, new venture in the London Underground. DPI has an outstanding record of product innovation and meeting the very demanding technical and safety requirements of the London Underground system again demonstrates our unique capability."