DIGITAL PROJECTION INTERNATIONAL EXCLUSIVELY SUPPLIES DIGITAL CINEMA PROJECTORS FOR CAMBRIDGE AND EDINBURGH FILM FESTIVALS
Projectors used to screen first-ever HD digital film by a UK director
MANCHESTER, UK (September 19, 2003) - Digital Projection International
(DPI) announced it supplied, through its partnership with Arts Alliance
Media, its state-of-the-art Digital Projection Cinema-branded iS10
projection systems during the 23rd annual Cambridge and 57th annual
Edinburgh Film Festivals in the UK. DPI was the exclusive provider of
digital cinema projectors for both festivals.
DPI's iS10 projectors were used to screen the first-ever HD digital movie in the UK by a UK director, Peter Greenway. The film, The Tulse Luper Suitcases, was also the first digital screening of a UK production. All Tomorrows Parties
by Chinese director Yu Lik Wai was also screened digitally at both
festivals. Set in 2050, this controversial movie is about a futuristic
China under rule of a mysterious religious sect.
DPI's
DLP Cinema™ certified iS10 digital cinema projectors were used to
screen these and other movies in the Cambridge Arts Picturehouse for
the Cambridge Film Festival and The Cameo Cinema and UGC in Edinburgh
for the Edinburgh International Film Festival. The installations at the
Cambridge Arts and The Cameo are part of Arts Alliance Media's digital
cinema circuit, the first of its kind in the UK.
"We
are very encouraged by the promise of digital cinema", said Thomas
Hoegh, chairman of Arts Alliance Media and the driving force behind the
initiative. "Now is the time to roll up our sleeves and demonstrate the
benefits for distributors, exhibitors and cinemagoers".
Digital
Cinema or D-Cinema refers to conventional movie theatres replacing 35mm
film prints and film-based projectors with movies encoded as digital
data that are projected using digital projectors. This increases the
quality experienced by the cinemagoer, who sees a pristine version of
the film whether it is the first or fiftieth time the film is screened.
Distribution costs are reduced as the expensive 35mm prints are not
required. The reduced distribution costs particularly allow smaller art
house films to be launched in a wider number of sites simultaneously.
"The
installations in Cambridge and Edinburgh underline the market and
technical leadership of Digital Projection International", said Brian
Critchley, chief executive of Digital Projection International. "They
also demonstrate that Digital Projection is committed to innovation and
is 100% behind the development of this significant market place
worldwide".
About Arts Alliance Media (AAM)
The AAM
is a builder and operator of services in the film industry, with an
emphasis on the independent film space. AAM focuses on the development
and deployment of new technologies in order to improve service to
independent film consumers and the industry. AAM is part of the Arts
Alliance group, which specialises in media and technology investments,
and it is closely associated with City Screen, the UK's largest
exhibitor specialising in independent film.
For more information, contact Fiona Deans, Tel: 020 7594 4026,
About the Cambridge Film Festival
The 23rd Cambridge Film Festival,
in association with Saab, was held from 10th-20th July 2003, at the
Arts Picturehouse, 38-39 St Andrew's Street, Cambridge CB2 3AR
The Cambridge Film Festival is produced by the UK's leading independent cinema network City Screen.
For further information contact Becky Innes, Tel: 01223 500 082,
About the Edinburgh International Film Festival
The longest continually running Film Festival in the world, the 57th Edinburgh International Film Festival Edinburgh International Film Festival in association with Film Four, was held from 13-24th August 2003 in cinemas across Edinburgh and Glasgow.
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