DIGITAL PROJECTION, INC'S LIGHTNING DISPLAYS SELECTED FOR FIRST EVER DIGITAL CINEMA SCREENINGS AT SUNDANCE FILM FESTIVAL

KENNESAW, GA, (December 27, 1999) - Digital Projection, Inc. (DPI) – a wholly owned subsidiary of Imax Corporation – today announced the Sundance Film Festival has exclusively selected its LIGHTNING Displays for several digital cinema screenings at this year's event in Park City, Utah (January 20-30, 2000).  According to Ian Calderon, a Founder and Senior Consultant to the Sundance Institute, this is the first time ever filmmakers will have the option to exhibit their cinematic creations on digital video.

“After seeing Digital Projection's displays in action, I decided to test the system at last year's Piper-Heidsieck Tribute and again at the June Filmmakers Lab. The extraordinary image, color and clarity convinced me that DPI was the leading technology of choice for the 2000 Festival. These projectors can deliver the creative and aesthetic vision of a filmmaker working in video,” said Calderon. “DPI technology has evolved into potent creative force for visual storytelling and we believe these projectors will serve as a flexible imaging tool for tomorrow's filmmakers.”

Filmmakers electing to project their work digitally include (titles and venues subject to change): Via Doloroso by John Bailey; Twilight: Los Angeles by Marc Levin; Coming to Light: Edward S. Curtis and the North American Indians by Anne Makepeace; Could Be Worse! by Zachary Stratis; Backroads by Shirley Cheechoo; Scottsboro: An American Tragedy by Barak Goodman & Daniel Anker; George Wallace: Settin' the Woods on Fire by Daniel McCabe & Paul Stekler; Nuyorican Dream by Laurie Collyer; Stranger with A Camera by Elizabeth Barret; The Return of Navajo Boy by Jeff Spitz; Johnny Greyeyes by Jorge Manzano; What the Eagle Hears by Gary Farmer; I.K.U. by Shu Lea Cheang; Officer Down by Daniel O'Donnell and Matthew O'Donnell; Original Schtick by Maciej Wszelaki; Chasing Buddha by Amiel Courtin-Wilson; Legends: The Story of Siwash Rock by Annie Frazier Henry. The Festival will also utilize these projection systems for the Piper-Heidsieck Tribute to Kevin Spacey at the Egyptian Theatre and at the Awards Ceremony. 

“We are honored that Sundance has chosen Digital Projection's displays for their first-ever launch into digital video creation and exhibition. Digital display technology creates new options for independent filmmakers to exhibit their creative content while introducing a new quality standard to viewers. We are thrilled to supply the premier Festival of independent film with what we consider the premier digital display media, LIGHTNING Displays,” said Chuck Collins, national market development manager, for the Kennesaw, Ga.-based company.

The digital exhibitions – available in a total of seven Festival venues – will offer viewers, filmmakers and the movie making industry another opportunity to review the latest “off-the-shelf” electronic projection technology based on Texas Instruments Digital Light Processingä (DLP) imaging platform for the critical display of high resolution video, computer or HDTV sources.

Since 1997, Digital Projection's displays have been utilized in movie premiers, screening rooms, postproduction studios, special effects suites, campus and independent theaters for projecting ultra-bright and clear content that was created from or transferred to digital sources.

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About Digital Projection International

Founded in 1989, Digital Projection International (DPI) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. DPI introduced the world’s first 3-chip DLP™ projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

DPI’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has included many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. DPI remains the first and only projector manufacturer to win the coveted award.