KENNESAW, GA, (May 23, 2000) - Digital Projection, Inc. (DPI) – a wholly owned subsidiary of Imax Corporation (Nasdaq:IMAX; TSE:IMX) –  today announced the recent taped-for-television Blockbuster® Awards utilized 20 of its ultra-bright projection systems for the production's enormous set.  American Hi Definition (AHD), a leader in professional AV staging events, supplied the projectors for the popular broadcast, which will air June 20 (8:00-10:00 PM ET/PT) on the FOX network.  This year's show recognized Pierce Brosnan, Catherine Zeta-Jones and Adam Sandler as well as many musical acts for their cinematic contributions. The massive set design – constructed at the Shrine Auditorium in Los Angeles – incorporated 20 DPI POWER & LIGHTNING Displays for video playback, set “wall paper” and live image magnification of presenters and performers to ensure the prestigious crowd enjoyed each performance with “bigger than life” imagery.

“Blockbuster Entertainment Awards sets itself apart from other award shows by its unique set. The set itself is comprised of several digital projectors, so rather than changing pieces of scenery for different acts, we change visuals. The end result is visually compelling. Brightness and clarity are of obvious importance on network television shows, and these projectors achieve this to perfection,” said Angela Fairhurst, Producer Ken Ehrlich Productions/Blockbuster Entertainment Awards.

The set incorporated more than a dozen large screens ranging in size from 6-ft. x 8-ft to 18-ft. x 24-ft. When complemented with dramatic stage lighting techniques, the resulting creation was an “amazing wall of color and light.”

“It sometimes seems as if there's no major show business event in the world where projectors based on DLP™ technology from Digital Projection aren't being used," commented Sherel Horsley, Senior Vice President and Product manager for TI's Digital Imaging division. "The combination of the inherent manageability of DLP™ technology and Digital Projection's acknowledged expertise in developing projection solutions for broadcast and entertainment applications is proving to be a winner at high profile events like the Blockbuster® Awards ceremony where the quality of the projected image is vitally important.”

About the Blockbuster Awards
Veteran television producer Ken Ehrlich ("The Grammy Awards," "The Emmy Awards," "VH-1 Honors") was executive producer for the sixth consecutive year. Michael Levitt and Angela Fairhurst were producers and Bruce Gowers was director, Cort Casady, the writer.

Blockbuster Inc. (NYSE:BBI) is a publicly traded subsidiary of Viacom Inc. and is the world's leading renter of videos, DVDs and video games with approximately 7,100 stores in the United States, its territories and 26 other countries. The company may be accessed internationally at blockbuster.com. Viacom Inc. is one of the world's largest entertainment companies and a leading force in nearly every segment of the international media marketplace.

Emmy is a registered trademark of The Academy of Television Arts and Sciences.
DLP is a registered trademark of Texas Instruments.

About Digital Projection International

Founded in 1989, Digital Projection International (DPI) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. DPI introduced the world’s first 3-chip DLP™ projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

DPI’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has included many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. DPI remains the first and only projector manufacturer to win the coveted award.