KENNESAW,
GA, (December 12, 2000)
- Digital Projection, Inc. (DPI) – a wholly owned subsidiary of IMAX Corporation (Nasdaq:IMAX; TSE:IMX) – today announced it has sold the first commercial digital DLP Cinema™ projector for use in a multiplex to Japanese cinema operator T-Joy. IMAX and T-Joy Co. Ltd. signed a memorandum of understanding whereby DPI will be the exclusive supplier of DLP Cinema™ projectors to T-Joy for their future digital cinemas for a three-year term, the first of which opened in Hiroshima on December 9. T-Joy
was established in August 2000 by a consortium led by TOEI, a major
Japanese film company. T-Joy has also installed a satellite receiver at
the Hiroshima location enabling experimental transmission and reception
of digital data by satellite to the projectors which use DLP Cinema™ technology by Texas Instruments Inc. (TI).
“We
are very excited that IMAX and DPI have made digital history with the
first sale to a cinema operator of a commercial DLP Cinema™ projector,”
said Richard L. Gelfond and Bradley J. Wechsler co-CEOs, IMAX
Corporation. “IMAX's expertise in image projection and DPI's
pioneering understanding of d-cinema technology should give IMAX a
powerful advantage in this marketplace.”
DPI's
digital cinema projectors display high quality, digital images
delivered either by satellite or DVD instead of via traditional 35mm
film reels. IMAX believes that its proprietary technology, in addition
to TI's new DLP Cinema™ chip, which provides a higher black level and better overall contrast, will help make DPI a leader in the digital cinema projector market.
Messrs.
Gelfond and Wechsler continued: “We are very pleased to be working with
T-Joy, a company that has the vision and commitment to embrace the
exhibition technology of the future and to work with them for the
technical and commercial exploitation of the expanding market for
digital cinema. IMAX is excited to play an important role in this cinematic milestone.”
“Digital
projection is the way of the future. The superior quality image
reflects T-Joy's commitment to provide audiences with the best
cinematic experience and with the best digital sound commercially
available. We are very optimistic about the introduction of this system
to Japan,” said Yusuke Okada, President of T-Joy Ltd. “IMAX
has been the world's leader in high-quality image presentations and
IMAX has applied that knowledge to develop a leading digital cinema
projector. Without doubt, IMAX is the ideal partner for T-Joy with which to enter into the world of d-cinema.”
Digital
cinema or d-cinema refers to conventional movie theaters replacing 35mm
film prints and film-based projectors with movies encoded as digital
data that are projected using digital projectors. This
transformation will allow for a higher quality image to be projected in
the theatre and improved sound as well as a significant reduction in
the cost of producing and distributing film prints. DLP Cinema™ projection technology is considered the leading technology to drive this change.
T-Joy was established in August 2000 by Toei (listed on the First section of the Tokyo
Stock Exchange) and other major Japanese companies primarily for the
purpose of developing the cinema multiplex business. The Toei group
operates the two largest cinema production studios in Tokyo and Kyoto
as well as the largest production studio for animation films and TV
programs. Toei produces films, TV programs, videos, animation,
educational programs and other film related products. Toei currently
has 70 theatres
in Japan. The establishment of T-Joy will rapidly expand this number of
theatre and cinema complexes. Toei's image division consists of an
integrated system of production, distribution and commercial
projection. It also manages various aspects of Video, DVD, TV, CATV,
satellite broadcasts as well as import/export of second- and third-use
licenses. Another division of Toei in the Kyoto Studio manages theme
parks (amusement parks), events, estates, hotels, golf courses and
other real estate properties.
MAX
Corporation and its subsidiaries comprise one of the world's leading
entertainment technology companies, with particular emphasis on film
and digital imaging technologies, including giant-screen images, 3D
presentations, digital post-production and digital projection. There
were more than 220 IMAX theatres operating in 28 countries around the
world as of September 30, 2000. IMAX's
subsidiaries include Digital Projection International, whose primary
business is the design and manufacture of high-end digital image
delivery devices, Sonics Associates, a designer and manufacturer of
high-end sound systems and DKP/70MM Inc., award-winning specialists in
image quality control and post-production. IMAX
has forged strategic alliances and relationships with some of the most
prominent corporations in the world including Famous Players Inc. (a
subsidiary of Viacom Inc.), America Online Inc. and Texas Instruments Inc. IMAX Corporation is a publicly traded company listed on both the Toronto and Nasdaq stock exchanges. More information on the Company can be found at www.imax.com.
This
press release contains forward looking statements that are based on
management assumptions and existing information and involve certain
risks and uncertainties which could cause actual results to differ
materially from future results expressed or implied by such forward
looking statements. Important factors that could
effect these statements include the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the
recognition of revenues and expenses on film production and
distribution agreements, the viability of new businesses and
fluctuations in foreign currency and in the commercial exhibition
market. These factors and other risks and uncertainties are discussed
in the Company's Annual Report on Form 10-K for the year ended December
31, 1999 and in the subsequent reports filed by the Company with the
Securities and Exchange Commission.
Emmy is a registered
trademark of The Academy of Television Arts and Sciences.
DLP
is a registered trademark of Texas Instruments.
About
Digital Projection International
Founded in 1989, Digital Projection International (DPI)
has been instrumental in the development and application of Digital
Light Processing™ technology by Texas Instruments for projection
systems. DPI introduced the world’s first 3-chip DLP™ projector
in 1997, and has since delivered expert system engineering and world-class
customer services, thus maintaining its position as a digital imaging
pioneer.