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PROJECTORS BY DIGITAL PROJECTION TAKE FLIGHT AT THE 2004 GRAMMY® AWARDS
Customized Multi-Screen "Wings" Highlights the One-of-a-Kind Event
KENNESAW,
GA, (February 23, 2004) - Digital
Projection International (DPI), an Emmy® Award-winning manufacturer of
high-performance projection systems, announced 32 of its LIGHTNING
3-chip DLP™ projectors were utilized by American Hi Definition, Inc.
(AHD), a leader in premier entertainment staging, during the 46th
Annual Grammy® Awards on February 8th at the STAPLES Center in Los
Angeles, CA.
Hosted by the National Academy of
Recording Arts and Sciences and broadcasted in high definition by CBS,
the 2004 Grammy® program featured a fleet of DPI's LIGHTNING 15sx and
28sx projectors to display a wide array of screen effects through a mix
of standard and high-definition serial digital video and graphics
imagery.
The marquee set element was two 100-foot customized, multi-screen "bat
wings" that used a total of 24 LIGHTNING projectors to display dynamic
content as a backdrop to the performing artists. For AHD's on-site
projection team, a challenge with these wings was carefully and
precisely placing the LIGHTNING projectors on platforms in the high
seating area of the STAPLES center.
However, the wings' imposing physical challenge was hardest to
overcome, said Ady Gil, co-owner of AHD and chief projection designer
of the Awards show set. The team had to carry each LIGHTNING projector
up many stairs, separate them into groups, then stack and tilt them
using pieces of 2"x 4" wood.
"Projection was a major aspect of the set design, and we required the
lightest projectors that also provided the power and performance
capabilities to meet our exacting standards," said Gil. "The LIGHTNING
projectors were the lightest, and they performed very well overall
during the production. We're very happy with the results."
In addition to the wings backdrop, AHD utilized an additional six
LIGHTNING systems on four HDTV screens, including two 13.5 x 24-foot
screens that were hoisted up and down from well above the stage. Two
LIGHTNING projectors were also used on a 12 x 16-foot screen for the
non-televised portion of the Awards show.
"We're very impressed with what American Hi Definition, the set
designers and show producers created with the precise imaging power of
our LIGHTNING projectors at the 2004 Grammy® Awards," said Mike Levi,
president of Digital Projection, Inc. "What is most apparent and
pleasing to us is to see premier event stagers push our large-venue
projection technology to new creative thresholds."
DPI's high-performance LIGHTNING, THUNDER and HIGHlite displays have
been used for every major televised broadcast Awards program, including
the Emmy's®, Oscar's®, Blockbuster© Music Awards and the American Music
Awards. Projectors by DPI can be found in Hollywood studios, screening
rooms, Fortune 5000, worship venues, broadcast sets, command &
control facilities, scientific research and visualization applications,
retail outlets and prestigious home theaters.
™Digital Light Processing and DLP are registered trademarks of Texas Instruments.
Emmyâis a registered trademark of The Academy of Television Arts and Sciences.
Grammyâis a registered trademark of National Academy of Recording Arts and Sciences.
Oscar® is a registered trademark of the Academy of Motion Picture Arts and Sciences.
About
Digital Projection International
Founded in 1989, Digital Projection International (DPI)
has been instrumental in the development and application of Digital
Light Processing™ technology by Texas Instruments for projection
systems. DPI introduced the world’s first 3-chip DLP™ projector
in 1997, and has since delivered expert system engineering and world-class
customer services, thus maintaining its position as a digital imaging
pioneer. DPI’s
groundbreaking projection research and development has garnered the
admiration of industry professionals around the world. This has
included many awards, including two Emmy® Awards for Outstanding
Achievement in Engineering Development by the Academy of Television
Arts and Sciences. DPI remains the first and only projector
manufacturer to win the coveted award.
Today,
DPI manufactures and distributes an extensive line of ultra
high-performance 3-chip and single-chip DLP™ projection systems. These
projectors are the reference standard for demanding applications such
as large-venue, live-event staging, Fortune 5000, Homeland Security,
education, medical and scientific research, command and control,
digital cinema, commercial entertainment, religious venues and elite
home cinema. DPI history (.pdf)
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