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InfoComm 2012 – It's Finally Here

Digital Projection's InfoComm Teaser

With infoComm kicking off this week, you can be sure the DP team is in the final moments of constructing our dynamic exhibit in the Las Vegas Convention Center. As mentioned last month, 2012 marks DP's historic 15 year anniversary , and to commemorate that celebration, our exhibit at InfoComm will be packed with the latest in class-leading projection technology. We are proudly announcing new models across our entire range of remarkable projectors – from the mighty and budget friendly E-Vision series to our flagship 30,000 lumen LIGHTNING Pro Series 3D displays, there will be lots of new and exciting projection powerhouses to see in the DP booth.

Coming to the show, or simply interested in what DP has in store? Here's a glimpse of our newest projection solutions and technology innovations – examples of which will all be on exhibit:

E-Vision Series – Initially launched just a short year ago, the original E-Vision WXGA 600 packed a powerful combination of high lumens and affordability. The E-Vision platform has been so successful, we are launching 3 brand-new E-Vision models:
  — E-Vision WXGA 7000 – An evolution of the original 600 series, sporting a new, rugged all-metal chassis, higher lumens, Warp, Blend, 3D capability and user replaceable color wheels. Now, DP customers can have a powerfully bright projector at an entry level price point with all the bells and whistles!
  — E-Vision 1080p 8000 & WUXGA 8000 – The new 8000 series E-Vision models have been engineered into DP's streamlined "cine" style cabinets, while retaining all-metal construction. Boasting 8,000 blistering lumens through either 1080p or WUXGA native resolution, the E-Vision 8000 series is packed with an arsenal of inputs, offers an array of lens options, Warp, Blend and user swappable color wheels.

CLICK HERE to read the entire InfoComm New Product Unveiling.

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Product Update: dVision 35 Series Projectors

Product Update: dVision 35 Series Projectors

DP's DLP-driven dVision product lineup has been a huge success for many years. And no wonder… equipped with up to WQXGA native resolution, dual lamps, dual color wheels and extraordinary lenses with extreme lens-shift capabilities, dVisions represent the absolute pinnacle of single-chip DLP display technology.

At InfoComm, the entire dVision 35 series is being enhanced in two important ways: capabilities and price!

The new capabilities include:
• LED illuminated models producing more than 1000 lumens, and with native resolutions up to WQXGA!

• LED illuminated models with full 3D connectivity.

• UHP illuminated models with full 3D connectivity.

• Connect+ technology, which provides input expansion and extended compatibility options with sources such as 3G-SDI and HDMI 1.4a. With Connect+, dVision projectors become even more adaptable, capable and future proof.

• New, ultra high resolution lenses with exceptional contrast and MTF performance.

With respect to price enhancements, success breeds savings! The overwhelming success of the dVision series has allowed DP to realize important cost benefits, and we want to build on our present successes by passing those cost benefits along to our customers. Specifically, while performance has been enhanced on the dVision 35 series projectors, so has the value proposition. DP's infoComm pricing will reveal that nearly every dVision 35 series projector benefits from a major price reduction – as much as 20% on many models.

The dVision 35 series – the pinnacle of single chip performance, suited for a tremendous array of important applications, now priced to fit even more customer's financial requirements as well.

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Welcoming... DP's New Staging Market Manager

Staging Partners Now Have a Dedicated DP Contact

And not just any contact...we are pleased to announce that, effective immediately, projector industry veteran Frank Genovese has been appointed Staging Market Manager for Digital Projection. Frank brings a wealth of experience and ability to DP's rental and staging endeavors, and will act as company representative to our existing and future staging partners. In combination with new industry-leading products, some of which were developed specifically with the rigors of staging applications in mind, Frank's appointment comes at the perfect time.

Frank brings over twenty years of projection and AV experience to his new role at DP. Having served in sales management and VP roles for both Inflight and Barco, Frank has also acted as a consultant for Hughes-JVC, Extron and HB Communications.

Regarding the opportunity to join DP as Staging Market Manager, Frank responded, "I am ecstatic about the opportunity to join DP, both because I already have strong working relationships with some of the team and because of the potential that this company holds. DP has seen significant growth over the last few years, and are perfectly positioned to deliver both products and service resources that are currently nonexistent in the Rental/Staging community. I'm honored to manage such an opportunity."

Frank will join DP at InfoComm and will be attending several staging-centric functions that Digital Projection is sponsoring – including InfoComm's Rental and Staging Forum and a dinner for the Rental and Staging Network.

You will be hearing more from Frank in the coming weeks – in the meantime, he can be reached at

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Digital Projection Adds Distribution in Latin America

Last month we announced our partnership with IAVI as Digital Projection's first distributor in North America. Great news – DP's expansion now includes Latin America as well! It gives us great pleasure to announce an alliance with Latin American A/V distributor World Wide Trading Corporation (WWT). WWT is based in Sao Paulo, Brazil, with offices in Miami and Paraguay. Effective immediately, this partnership increases DPI's market reach and product accessibility across Latin America.

Founded in 2008, WWT focuses on importing and exporting high-quality audio and video solutions. With this alliance, Digital Projection gains a robust sales and marketing partner with expertise and resources that span a substantial portion of one of the fastest growing markets in the world.

We look forward to the strong partnerships we'll immediately begin building throughout the region.

CLICK HERE to read the WWT press release.

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DP's Sales Network Expansion and DP's Direct Dealers

With the recent addition of both North American and Latin American distributors to our sales strategy, it is important to clarify that our existing authorized dealers will continue to work directly with Digital Projection regional managers as well as, in many cases, their associated Manufacturer's Representative team. Our new distribution partners are tasked with growing our market share through their own established contacts - not with managing our current dealers.

As our product line has grown, so have our market outreach methods. No other projector manufacturer offers more commitment, as well as support and application resources, to their dealer network. For fifteen years we have relied on our dealer network as our preferred route to market. Though we may enlist new methods from time to time, our dealers can rest assured that our commitment, as well as our belief, in our dealer network has never been stronger than it is today.

If you have questions about our new sales resources, please contact your DP regional manager. You can find your regional manager's contact information by clicking here.

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Training Update – Upcoming Commercial AV Opportunities

Training Update – Upcoming Commercial AV Opportunities

Two-piece Projection training in California
Attention DP's Commercial AV dealers in the California area: DnP Screens and Digital Projection will host dealers at the DnP facility for a day-long training event on two-piece projection.

Location: DnP office in California
Date: July 25th - Session #1: 9am to 1pm and Session #2: 1.30pm to 5pm
Event will include training sessions from each manufacturer with advanced product demonstrations.

For additional details or to register please visit Digital Projection Training online at:

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Photos of the Month


Dataton and Domeprojection Rely on Digital Projection

Story supplied by Katinka Allender of K-Communications:
At the recent Prolight + Sound expo in Sweden, European immersive video and projection specialists, Dataton, Digital Projection International and, teamed up to display a stunning technology tour de force.

Dataton and Domeprojection Rely on Digital Projection

Attendees were presented with a stunning video projection experience. This system vividly illustrates how the latest technology can be used to engage, inform, educate and interact when utilized in today's leading visitor attractions, events and cultural institutions around the globe.

The stand was comprised of a 10 meter diameter, fully immersive 360° wrap-around dome screen that served as brilliant canvas for Dataton's WATCHOUT™ multi-display presentation system. Eight high-brightness HIGHlite series projectors using exceptional quality lenses from Digital Projection International were expertly integrated by's auto-alignment system.

Dataton and Domeprojection Rely on Digital Projection

Fredrik Svahnberg, Marketing Director, Dataton commenting on the tie–up between the three companies said: "Prolight + Sound is the event of choice for the production and live events community and we're very pleased to be jointly working with our technology partners. Each company's respective technologies has been used in a number of high-profile projects already including the World Expo Shanghai, with many more in the pipeline."

Dataton and Domeprojection Rely on Digital Projection

Ciaran Doran, Digital Projection's International Sales and Marketing Director, added: "Exhibiting at Prolight + Sound is just one example of Digital Projection's focus on European growth as we prepare to open a number of offices across the region. It's an exciting time for such a premium brand in the market place."

Dataton and Domeprojection Rely on Digital Projection

Christophe Bode, CEO of said: "With such great tools at hand and such expert skills on board we think that clients looking for innovative ideas and leading-edge technologies for immersive entertainment and edutainment will be convinced that they have found the right team to make their dreams come true."

Many thanks to project syntropy GmbH \ for the beautiful application photos.

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Tech Tip

Understanding Brightness in Projector Selection

Understanding Brightness in Projector Selection

Oftentimes the lumen output rating on a projector is used to define required brightness for an application. This can be misleading for several reasons. To begin, the lumen rating on a projector does not take into account the screen size or the screen material that is being used. Nor does it take into consideration the venue and environmental constraints within which the projector is being installed. A final limitation is that the lumen rating of a display does not allow you to account for brightness lost through calibration of the projector or lamp degradation due to use. For these reasons, it is far more accurate to use Foot Lamberts to help define your requirements for the application.

A Foot Lambert is a measure of light reflected off the screen surface back at the audience. To calculate this measurement you will need to know the lumen light output of the projector, the surface area of your screen in square feet and the gain of the screen material. The diagram above depicts the process and illustrates the formula required to calculate Foot Lamberts.

To derive Foot Lamberts, divide the lumen output of the projector by the surface area of the screen in square feet, then multiply that result by the gain of the screen. The resulting number is Foot Lamberts or the measured amount of light reflected off the screens surface. Keep in mind that, when performing this calculation, you will need to estimate brightness lost through calibration of the projector and lamp degradation due to use. You will do this by factoring in a percentage decrease to the manufacture's lumen specification for the projector. In a typical application it would be safe to assume a decrease of 25%. For example, if the projector lumen spec was 2000 lumens, you would use 1500 lumens in your formula when calculating Foot Lamberts.

The table below details some generally accepted targets for Foot Lambert values based on the type of application. Once you have calculated Foot Lamberts for your application, compare that number to the chart below to verify your results.

Understanding Brightness in Projector Selection
Perception vs. Reality
One important concept to keep in mind is the audience's perception of brightness when designing in an environment with ambient light. Nearly everyone has seen a flat panel display and generally considers that to be the standard when viewing video. Generally speaking, the Foot Lambert rating on flat panel displays is roughly 70 Foot Lamberts. That means if you are designing against a flat panel display, the combination of projector and screen that you choose for your application should yield a Foot Lambert value of 70 or greater. If it does not, then your projected image will appear dimmer that a flat panel display which may result in an unsatisfied client.

Contact our dedicated Applications Support for additional support with projection applications at 770-420-1350 or send an email to

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Tech Tip Archive

Click here for the 2004-2008 Newsletter Archive
January 2009 - Resolutions Overview
April 2009 - EDID Technology Overview
May 2009 - How to Set Intelligent Lens Memory
June 2009 - WUXGA and Where it Fits
July/August 2009 - Cost of Ownership Calculator
September 2009 - How to Display WUXGA on a 1080p Projector
October 2009 - Active, Passive & Active/Passive 3D
Holidays 2009 - M-Vision Series and Lens Shift
January/February 2010 - Interpreting Lens Shift Specifications
March 2010 - DP's Top Seven Tech Tips
April 2010 - Calibrating for 3D
May 2010 - Detailing Mainstream 3D Formats
October 2010 - Primer on DP's LED Projector Technology
Winter 2010 - LED Versus UHP Illuminated Projectors
January 2011 - The Hazards of Stacking Projectors for Passive 3D Applications
February 2011 - Resolution and Aspect Ratio Overview
March 2011 - Proper Environmental Cooling for TITAN Projection Systems
April 2011 - Integrating 3D Sources with DP's TITAN 3D Projectors
May/June 2011 - Quick Reference to DP's Product Line
July 2011 - Basic System Troubleshooting Tips
August/September 2011 - How to Display Native 2.35 Content with No Black Bars and No Anamorphic Lens
October 2011 - High Brightness vs. High Contrast Projectors – an Overview
Winter 2011 - DP's TITAN 3D Quick Start Guide
January 2012 - Basic Guidelines for Front Projection in a Media Room or High Ambient Light Application
February/March 2012 - How to Utilize the "Segmentation" Feature Found in TITAN Quad and HIGHlite Cine 660 Displays
April 2012 - How to Make 3D a Great Viewing Experience
May 2012 - Technologies for Multiple Projector Display System Challenges

Photo of the Month Archive

Click here for the 2004-2008 Newsletter Archive
January 2009 - John H. Cooper School
February/March 2009 - Grammy Museum
April 2009 - Astronomy Night
May 2009 - Prestonwood Baptist Church
June 2009 - Peery's Egyptian Theater
July/August 2009 - InfoComm 2009
September 2009 - DP's Precision in Home Cinema
October 2009 - Carter Library and Museum
Holidays 2009 - Ruznak BMW Dealership
January/February 2010 - N. Atlanta Christmas Festival
March 2010 - Pro Football Hall of Fame
April 2010 - K2Imaging
May 2010 - Fela! on Broadway
June 2010 - DP is EVERYWHERE
Summer 2010 - 2010 Medical Conference
September 2010 - OSBEE Industries
October 2010 - CEDIA 2010
Winter 2010 - DP's US Headquarters Expansion
January 2011 - Los Angeles Emergency Operations Center
February 2011 - Digital Projection at ISE 2011
March 2011 - 18 Wheeler Transforms from AV Demo Vehicle to Mobile Emergency Command Center
April 2011 - Crocker Art Museum
May/June 2011 - Ronald Reagan Presidential Museum
July 2011 - InfoComm 2011
August/September 2011 - Monterey Bay Aquarium
October 2011 - InfoComm 100 Annual Event
Winter 2011 - Menlo Park Presbyterian Church
January 2012 - The Vancouver Canucks' Rogers Arena
February/March 2012 - Porsche 911 Series Launch
April 2012 - The Radio City Music Hall's Christmas Spectacular
May 2012 - Fort Edmonton's Capitol Theatre

Newsletter Archive

Click here for the 2004-2008 Newsletter Archive
January 2009 - DP to Launch Full Range of 3D Products
February/March 2009 - DP Reveals 14 Active 3D Capable Displays
April 2009 - Analysis of DP's Display Recyclability
May 2009 -DP's InfoComm Preview -- New Products, New Abilities!
June 2009 -DP's Applications Showcase at InfoComm
July/August 2009 - New Commercial Dealer Pricing
September 2009 - DP's CEDIA Show Unveiling
October 2009 - Why Every Customer Needs
to Know Their 3D Options
Holidays 2009 - Happy Holidays from DP!
January/February 2010 - New VIP 3000 Delivers Warp, Blend and More
March 2010 - 4,096,000 Pixels From a Single Projector... Really!
April 2010 - TITAN 3D and LIGHTNING 3D Receive Major Enhancements
May 2010 - Join DP at InfoComm 2010 in Las Vegas
June 2010 - DPI's InfoComm 2010 Booth -- UNVEILED!
Summer 2010 - Introducing...DP's New High-Brightness M-Vision Display
September 2010 - Digital Projection's 3D Projector Line Expansion
October 2010 - DP Announces HUGE Expansion of M-Vision Cine Product Line
Winter 2010 - DP's Expansion is Underway!
January 2011 - Welcome to 2011
February 2011 - Complete Lineup of Ultra-quiet, Single-lamp TITAN 330 Displays Set to Launch in March
March 2011 - New CAV Pricing Announcement
April 2011 - The Extensive Capabilities of DP's FUSION Warp and Blend Processors
May/June 2011 - DP Brings Rockin' Products and Programs to InfoComm '11
July 2011 - DP Brings Home TWO Major Awards from InfoComm 2011
August/September 2011 - DP Sponsors Upcoming InfoComm 100
October 2011 - New Product Update from Digital Projection
Winter 2011 - Happy Holidays from Digital Projection
January 2012 - 2012 Ushers in DP's 15th Anniversary Celebrations
February/March 2012 - Exciting New Products Launched at ISE
April 2012 - Looking For a Multi-Purpose Church Projector That Won't Break the Budget?
May 2012 - InfoComm 2012 Approaches