- infoComm 2006: A Huge Success!
- All-In Tournament Results
- DPI Introduces First 3-Chip 1080p Platform
- All You Need Is...28 DPI Projectors!
- CEDIA 2006 Preview
- TheaterScope Premier Package
- LIGHTNING Pro Specials for Q4 2006
- Digital Projection Adds New Reps
- Tech Tip: The Benefits of 7 Point Color Correction
A Huge Success!
INFOCOMM 06 is now in the history books, but looking back, we are pleased to report it was a very strong show for DP. Here is a list of a few of our important achievements and happenings in Orlando:
On the product side:
- DP launched a total of 11 new precision displays, including:
- 6 new TITAN projectors – class leading in performance and value, in native resolutions from XGA to 1080p!
- 4 new LIGHTNING projectors – including some with brightness in excess of 22,000 lumens, in both native sx+ and native 1080p/2048 resolution!
- 1 new HIGHlite projector – 14,000 lumens and able to support native 1080p/2048 resolution at a price that is almost irresistible
- DP utilized 100% DVI and fiber optic signal distribution for the 20 sources and 18 displays operating in our booth. All of the hardware in our distribution path came straight from DP's lineup of Digital Signal Distribution Accessories. Source signals were pristine and the imagery was flawless.
- DP employed the exclusive P7 colorimetry and Xenon color mode capability of our new TITAN sx+ 500 projectors, and created an absolute match in color performance between their Metal Halide-based illumination and the Xenon-based illumination of our LIGHTNING series. Everyone said it could not be done, but seeing is believing!
On the hospitality side:
- We hosted hundreds of dealers, stagers, consultants and end users in our booth for full product line tours and demonstrations. With all the activity in our booth, it was absolutely the busiest INFOCOMM in DP's history
- DP held our much anticipated ALL-IN Poker Tournament, marking the pinnacle of our year-long sales promotion. Nearly 30 players representing millions of dollars of DP sales, vied for more than $45,000 in cash and prizes, with their co-workers and families cheering them on. It was a major event and left all the winners and everyone at DP with a big smile. You can see the All-IN wrap-up article in this newsletter for a rundown of the 7 winners.
- We sponsored TI's BIG 10 BASH, and using our LIGHTNING displays, provided the IMAG for Pat Benatar's energized performance. We don't think she will mind us saying, her band sounded great and she sure looked good on the brilliantly illuminated 16' x 9' screens flanking the stage.
Click this link for a photo tour of DP's INFOCOMM events and venues.
Our thanks to everyone who invested time with us at the show, and helped make INFOCOMM 06 such a great event for DP. We look forward to seeing you all again soon!
All-In Tournament Results
The competition was tough. The stakes were high. As promised, Digital Projection's All-In Promotion and tournament finished with a bang at infoComm 2006. At 5pm on the first day of the show, 30 contestants and more than 250+ colleagues and friends of DPI gathered at a private event hosted by the Digital Projection team. By 8pm, seven players emerged as the winners of the 2006 All-In Tournament. Our dedicated participants in the All-In Promotion and Tournament represented millions of dollars of Digital Projection sales from June 2005 - June 2006!
Congratulations to our top tournament players & thank you to all of our participating dealers!
Univisions Crimson Group
Mount Vernon, WA
New York, NY
DP Introduces First 3-chip 1080p Platform
At infoComm in June, Digital Projection introduced the highly anticipated TITAN 1080p-500 - marking DPI's first use of the new .98" 1920 x 1080 DarkChip DMD from Texas Instruments in a 3-chip configuration
Carefully engineered to capitalize on every benefit of the 1920 x 1080 DLPTechnology, DPI engineers have incorporated a vast array of video processing capabilities, as well as extensive source compatibility through seven user selectable inputs. The TITAN 1080p-500 and sx+ 500 both feature enhanced 7 point color correction, a xenon color mode with user selectable yellow notch filter, and class leading de-interlacing of HD and SD sources using auto 3:2 and 2:2 extraction. Equipped with twin 250 watt lamps, the projector is capable of delivering 6,000 ANSI lumens and up to 2000:1 contrast.
The newest show to hit the Las Vegas Mirage Hotel & Casino may be all about the music of The Beatles, but the projection is all about DPI! Under the direction of Canadian DPI customer SoloTech, the show features 23 HIGHlite 12000Dsx+ and 5 LIGHTNING 30sx+ projectors from Digital Projection.
Arranged in double-stack configurations, the HIGHlite 12000Dsx+ projectors display video content on two huge 22,000 square foot panoramic screens. Additionally, the LIGHTNING 30sx+ projectors are utilized for four 832 square foot, semi-transparent screens which move about the stage.
In one of the first public uses of HIGHlite 12000Dsx+'s in the dynamic V-Base projector yoke from Brother, Brother & Sons, four projector/yoke systems are employed to project video content, while tracking moving screens with precise accuracy.
Back to Headlines
CEDIA 2006 Preview
Next month, Digital Projection will be exhibiting at the CEDIA show in Denver, Colorado. The team at DPI is diligently working on a great booth and product demonstration that we anticipate to be the best yet. Here is an idea of what you can expect at this year's show:
Our customers at CEDIA will be treated to the latest in home cinema display technology, including the newly released single-chip AND 3-chip 1080p projectors from DP. Additionally, our Reference Displays are still regarded as the ultimate home cinema projectors, and they will soon be more affordable than ever! Plus, our TheaterScope packaged that was introduced earlier this year is receiving great reviews and DP will be showing new versions of this product as well.
With all of the anticipation and questions surrounding the actual performance differences among 720p, 1080p, 1-chip, 3-chip, etc., DPI's display at CEDIA will include side-by-side product demonstrations to let YOU see the difference! Be sure to visit the Digital Projection booth (#558) for a head-to-head comparison of the hottest new technology:
- Single-chip DLP compared with 3-chip DLP
- 720p compared with 1080p
- TheaterScope Systems - fixed height 2.35:1 compared with letterboxed 2.35:1 content
It will truly be a DLP-imaging and educational experience.
Visit us at CEDIA and see the DP difference!
Be sure to check out next month's CEDIA preview newsletter for more details.
Back to Headlines
Introducing the TheaterScope Premier Package
Earlier this year, DP introduced the anamorphic TheaterScope system for our dVision, Mercury and TITAN projectors. The exclusive TheaterScope system allows for a true cinematic experience while viewing native 2.35 aspect ratio content. With the revolutionary addtion of both dVision and TITAN 1080p projectors, DPI is now offering the TheaterScope Premier package for the 1080p products. Equipped with a larger lens for native 1920 x 1080 projectors, the TheaterScope Premier package also offers better optical performance with optimum geometric distortion.
Hot On LIGHTNING Displays
From August 1st through December 31st, 2006, DP is offering generous opportunities to own our world famous LIGHTNING Displays with custom incentives. Loyal Customer Discounts, Purchase Rebates, Salesman / Dealer SPIFFS and increased dealer margins are all on the table.
- If you are a dealer, all you need to do is show us the LIGHTNING sales opportunities. We will work with you to create the package that delivers the most value for your customer.
- If you are an end user, simply tell your dealer you are ready to take the leap on the LIGHTNING purchase you have been considering. They will respond with a DP supported proposal specifically crafted to address your needs.
- If you are a Stager looking to expand or upgrade your fleet, call DP or your local DP Rep. We will work with you to define the package that assures you can harness the world-renowned imaging of our LIGHTNING series, starting with your next major event.
LIGHTNING Displays are already the industry standard for major events and venues worldwide, and DP is committed to putting even more LIGHTNING units to work. No other large venue system can match the ultra-reliable LIGHTNING platform, for its consistent delivery of powerfully bright and precisely colorful large venue content. There has never been a better opportunity to invest in a LIGHTNING Display.
Call us to get a LIGHTNING Hot proposal, specifically tailored for your needs and venues!
Digital Projection Adds New Rep Firms
Digital Projection is proud to announce Bencsik Associates and Datavisual Marketing, Inc. as our newest Manufacturer's Representatives.
Based out of Ocala Florida, Bencsik Associates has been active for 25 years and the firm brings a team of highly experienced outside sales, inside sales and support associates to introduce Digital Projection to their widespread customer base. Benscik Associates will be representing DP in the commercial AV market for the state of Florida.
Benscik Associates will be representing DP in the commercial AV market for the state of Florida.
"I am very excited to have such an accomplished firm with an incredible sales staff covering this important market place" said Chuck Collins Director of Market Development - Manufacturer's Representatives. "Having already worked with Benscik Associates on several projects, I can tell they are well equipped to serve our customers in Florida " Collins added.
Additionally, Datavisual Marketing, Inc. has joined the DPI rep team for all of Canada. Located in Ontario, Datavisual will handle the Canadian Commercial AV market for Digital Projection. Representing an impressive line of Pro AV products, Datavisual is ready to make an impact with DPI's line of precision displays.
Please welcome our new Reps to the Digital Projection network!
Tech Tip: The Benefits of Enhanced Seven Point Color Correction
To date, color correction on display devices has been predominantly limited to white point adjustment which is a one Point color adjustment. While there are controls for each primary color (R,G,B) at the white and black ends of the range (usually called Contrast and Brightness) these only affect the white point and have no effect on the primary colors themselves. All these controls do is vary the contribution (saturation) each color makes to form white.
The next level in color correction would not only allow for adjustments of this white point, but also each of the primary colors. This would be Four Point Color correction. Even better would be to also adjust the secondary colors (Cyan, Magenta, and Yellow). This is now possible with Digital Projection’s Enhanced Seven Point Color feature found in the TITAN and LIGHTNING series projectors.
The ability to have full control over the primary and secondary colors as well as the white point enables complete control over the range of colors a projector can display. It is well know that for different makes of film the range of colors is different. Some film may have deeper and more saturated reds and others may not. In the electronic world, these differences are not restricted by chemicals or the development process.
Enhanced Seven Point Color now makes it possible to fine tune and accurately reproduce a desired range of colors across any source.
Summary of key features
- Correction of 7 color points (Red, Green, Blue, Cyan, Magenta, Yellow and White) - not just white
- Factory set color balance for neutral environment (no color meter required)
- Projectors color matched from factory – factory ready for tiling
- Three fixed Color gamut’s included for – Film, Video and Graphic applications
- Two downloadable User Color gamut’s available
- Application for Color gamut entry served from projector web-server.
- Additional Color gamut’s can be stored on external computer for later download
- User entry of installation color balance for absolute color (correcting for any slight color casts from warning signs etc). Requires Spectrophotometer – color meter.
As described in the overview above this allows a user to precisely set a color gamut, which creates a look and feel that can be repeated on multiple TITAN or LIGHTNING displays, and in multiple locations.
In applications where multiple projectors must be used, slight tolerance differences can occur between projectors. Until now only the white shading could be balanced to match adjacent projectors. This has tended to be an intuitive process as the measuring equipment commonly used is not precise enough to make even this single point color adjustment an easy one. Enhanced Seven Point Color allows the installer to precisely match not only the white but also the primary colors of the projectors to form one complete even shade of color across each of the segments of the tiled image.
Frequently in simulation, the display of a specific color (i.e. “Coca-Cola Red”) is critical. Enhanced Seven Point Color enables this precise color to be established using the correct “Target” color setting.
For more information on the benefits and features of Digital Projection’s TITAN and LIGHTNING Professional Series projectors, please visit www.digitalprojection.com
May (infoComm) 2006
May (infoComm) 2006