- DPI Opens China Offices
- Sundance 2007 Preview
- TITAN Production & Availability Update
- 2006: Year in Review
- Photo of the Month: Happy Holidays From DPI!
- Tech Tip: Using DP's Updated Screen Brightness Calculator
DPI Opens China Offices
MANCHESTER, UK (December 13, 2006) – Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, announced the expansion of the company’s worldwide operations with the official opening of DP China.
Under the direction of Bruce Xiong, National Director of DP China, the company’s newest offices are located in Beijing and will serve as a distribution hub for surrounding Asian markets. Xiong joins Digital Projection with an extensive background in the A/V Industry and will be assisted by four other new DP associates.
Sundance 2007 Preview
For the ninth year in a row, Digital Projection will be the “official provider of video projectors” for the prestigious Sundance Film Festival.
Digital Projection will provide displays for 17 venues throughout Park City and Salt Lake City. Projectors from virtually every product family will be utilized during the festival. LIGHTNING 40HD-T projectors will be used for the larger screens and HIGHlite, TITAN, and dVision models will be used on the smaller screens. An iVision may even find it’s way into the technicians’ condo for “after-hours” movie viewing!
Projectors used at the festival are carefully chosen on their capability of projecting the proper SMPTE specified lumens on the screen as well as the appropriate resolution based on screen size and content.
Digital Projection began providing projectors in 1999 as part of a filmmaker’s workshop. Ironically, at that workshop, DP’s Chuck Collins was heckled, booed and nearly chased out of town for promoting digital video as a medium in which to project movies. The next year, Digital Projection was asked to provide projectors for 3 screens. Each year the quantity requested by the festival has increased - and the rest as they say is history.
Today, filmmakers have come to realize that DPI provides an incredibly important tool to their craft. Video projection of a movie saves literally tens of thousands of dollars over the cost of producing a celluloid film!
Every category of in the festival, from featured premier’s to documentaries, has featured movies projected digitally rather than with film – and video has won in virtually every category.
DPI is honored to be the only projector manufacturer that the festival has ever used. At press time we don't have the exact quantity of video presentations at Sundance 2007, but if past trends continue there will be more video content than film!
TITAN Production & Availability Update
We are pleased to report that DP’s expanded TITAN lineup, launched at INFOCOMM and CEDIA, has achieved tremendous sales success. Although our initial production was hampered by availability of some key components, production is now rolling for the TITAN sx+ 500, XG-500 and HD-500. We shipped dozens of units in November and we will ship dozens more in December. We have a fairly large backlog to fill, but we expect that by the end of January, new orders for these twin-lamp TITAN displays will ship within 1-2 weeks ARO.
The single-lamp, home cinema oriented TITAN HD-250 is next in line. With production expected to commence in late December, our backlog will be filled in January and early February. By the end of February the TITAN HD-250 should be available for new orders within 1-2 weeks ARO.
Finally, DP’s production for the highly anticipated TITAN 1080p-500 and TITAN 1080p-250 is expected to launch in late Q1 2007. No doubt, all of our March and much of April’s production output will go toward filling our already significant backlog. If you don’t have your orders placed for TITAN 1080p units and you or your customers have expectations of taking delivery in April or May, we encourage you to get your orders placed with DP ASAP.
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2006: Year In Review
As the sun sets on 2006, looking back, the year proved to deliver a stream of healthy growth and exciting projects for DP. Bolstered by our expanding all-DLP product line and our maturing dealer base here in North America, DP enjoyed sales expansion in nearly every projection market our products serve.
On the international front, Digital Projection Limited secured some very large fleet projects in 2006 - the most notable being with European stagers and our Digital Cinema project in India.
Going further to the East, in December, Digital Projection opened our new sales office in China. No doubt, much growth can be expected as our associates in the Far East bring DP’s precision displays to this very promising market.
Looking ahead to 2007, our plan continues to focus on steady and measured growth. Lots of details within that plan – some new products, some new markets and some new investments, but those details will roll out as we progress into the year.
For now, as we anticipate the holidays and the coming of the New Year, we are simply thankful for the growing number of discerning customers who invest their confidence in DP’s products and their trust with our associates. Digital Projection’s success is a direct result of that trust, and we are sincerely appreciative that you choose to place it with us.
Happy Holidays and have a very joyous New Year.
With all our gratitude,
The Digital Projection Team
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Photo of the Month
Please click the image for a special holiday card from DPI.
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Tech Tip: Using DP's New and Improved Screen Brightness Calculator
DP’s popular Screen Brightness Calculator has been updated based on dealer suggestions. One helpful feature of the screen brightness calculator was the calculated screen contrast ratio. The original calculator offered a box where the user could enter the measured amount of ambient light hitting the screen. Unfortunately, most of our dealers were unable to measure this value but still needed some idea regarding their expected contrast ratio they would be achieving. Based on this feedback, DP set out to capture average values for a variety of room lighting conditions. Research and actual measurements proved the following results. First, keeping room light from directly hitting the screen surface dramatically improves the contrast ratio and perceived black level. Second, even the most brightest projectors can’t hold up against direct sunlight!
Specifications for projector contrast have been skyrocketing the past few years. As a result, most dealers expect to see very high measured contrast ratios, and are disappointed to see much lower actual contrast ratios. In reality, unless the room is extremely dark and there are no reflective surfaces, it is virtually impossible to achieve actual contrast ratios of greater than 1000:1. In fact, one technical website indicated that movie studios are happy to achieve 500:1 contrast on first generation, first run films. The good news is that the human eye is much more sensitive to contrast in a darkened environment.
The new Screen Brightness calculator can be downloaded from the DPI website here. Please take a look at the new features and enter the brightness and contrast values of your favorite projector to see how it can be expected to perform in a variety of room conditions. Remember to use a conservative value for projector lumens, as light output drops over time. Systems should be designed to meet your requirements at 75% of the lamp light output in order to maintain a quality picture and avoid customer complaints.
Please continue to offer your helpful feedback regarding these calculation tools. We hope to continue to improve these calculators to better serve the needs of our customers.
October 2004 - Customized Mercury Performance
November 2004 - Perforated Screen Tips
December 2004 - More Perforated Screen Tips
January 2005 - Total Environmental Dynamic Range
February 2005 - What You Need To Know About Gamma
March 2005 - Using DP's Screen Brightness Calculator
April 2005 - Optimizing The Lens Aperture On dVision Projectors
May 2005 - Mounting Projectors Off-Center
June 2005 - Improved Edge Blending With HIGHlite Pro
July 2005 - Handy Formulas For Projectionists
CEDIA 2005 - Using The VIP 1000 To Simplify Installations
October 2005 - dVision Security Features
November 2005 - DVI & HDMI: Making The Connection
December 2005 - Lens Shift, And Projector Sweet Spot
January 2006 - Designing A Projector Enclosure
February 2006 - Managing Video Delay
March 2006 - Building The Ultimate Digital System
August 2006 - The Benefits of Enhanced Seven Point Color Correction
CEDIA 2006 - TITAN/LIGHTNING Lens Options
October 2006 - HIGHlite Bulb Compatibility
November 2006 - HDMI & HDCP
December 2004 - 35 Million Pixel Immersive Display
January 2005 - NYPD Command Center
February 2005 - Golden Rondelle Theater
March 2005 - 2005 Academy Awards
April 2005 - NYC Museum of Modern Art
May 2005 - Oak Ridge National Laboratory
June 2005 - Electronic Arts Wins Best Booth At E3
July 2005 - Rotary Club International 100th Anniversary
CEDIA 2005 - LCD v.s DLP Technology
October 2005 - Ingleside Baptist Church
November 2005 - Dataton & DPI At LDI
December 2005 - Holiday Greetings From DPI
January 2006 - Alford Media at Radio City Music Hall
March 2006 - Mercury Projectors In House of Worship
April 2006 - Sinatra At The London Palladium
infoComm 2006 - McCann Systems Brings Mercury To Nintendo
August 2006 - Stunning Images From infoComm 2006
CEDIA 2006 - MB Productions Gears Up The NBA Draft With DPI
October 2006 - DPI Introduces 3-chip 1080p At CEDIA 2006
November 2006 - LDI 2006