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LED Resources
5th April 2023 – Digital Projection today announced the appointment of James Belso as regional sales manager for the UK and Ireland, the appointment is the latest in an extensive recruitment programme centred on growth in the EMEA region. In his new role, Belso will be tasked with further developing the company’s business through a select network of new and existing partners.
Reporting to Matt Horwood, Digital Projection’s EMEA director of sales, Belso will play a key role in identifying and serving the market needs for advanced display technologies for a range of applications. Ensuring a seamless experience and associated local support that customers have come to expect with Digital Projection. Working closely with Digital Projection’s Simon Hutchinson in the UK, Belso will help further boost the rapidly increasing brand awareness of the UK manufacturer in the region by utilising his customer network and extensive industry experience.
Belso, a Pro-AV veteran, brings over 22 years of experience to his new role. His most recent position as commercial director at UK distributor Visualization Ltd saw him successfully set up a new hardware sales side of the business, demonstrating his ability to drive demand and growth: “My extensive experience in the pro-AV industry, particularly with projection, will be a major asset in my new role at Digital Projection,” he comments.
“I am excited to join such an innovative company, from pioneering technology like Satellite MLS (Modular Laser System) to delivering great pre- and post-sales customer support from their UK headquarters”, enthuses Belso. “I was particularly drawn to the company because of its ability to push the boundaries of development, delivering cutting-edge products and solutions that are always at the forefront of the industry.”
Belso is particularly enthusiastic about Digital Projection’s reputation in the industry: “The company strikes the perfect balance between being big enough to compete with all the other top brands, whilst managing to remain true to their values of customer care, providing support and attention every step of the way.”
Belso’s industry background includes several senior sales roles at major display manufacturers. “Having worked with vendors, distributors, and system integrators, I have developed a deep understanding of the industry’s needs and challenges, and I look forward to leveraging this knowledge to help drive growth and innovation at Digital Projection,” Belso continues.
“Digital Projection is a great cultural fit for me,” he concludes. “I am inspired by its human approach and commitment to the industry and I am looking forward to contribute towards the company’s continued success with the team.”
Digital Projection’s Matt Horwood comments: “We are thrilled to welcome James to our team. His appointment will bring significant value to our company and our customers. What sets James apart is his alignment with both our company’s and customer’s values. We pride ourselves on fostering a culture of collaboration, innovation and excellence and James shares these values wholeheartedly. We are truly excited to have him on board.”
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