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October Headlines

CEDIA 2006 Wrapup

CEDIA 2006 was an incredible four days driven by the highest energy level seen in years. High tech audio, video, and home automation are booming and every corner of the A/V industry is rapidly evolving. Digital Projection launched four new products at the show including our new TITAN 1080p 3-chip projectors, our new VIP 2000 image-processor and our stunning, TheaterScope anamorphic systems.

Video was clearly the most exciting part of this show driven by 1080p products at the helm. Most everyone associated with video announced a product that was 1080p capable or delivered 1080p better or faster. Several companies announced new scalers that convert inputs to 1080p with superior de-interlacing, including DPI’s 2nd generation VIP2000. Video sources that output 1080p (blu-ray & HD-DVD), servers that output 1080p, LCD and Plasma panels that display native 1080p and of course projectors that output 1080p native were all on display.

The new Texas Instruments .95” 1920 X 1080 chip seemed to be everywhere. Several companies announced new 1-chip 1080P projectors, (Digital Projection previously launched the dVision 1080p at infoComm and started shipping in June) and a few, including DPI, announced 3-chip 1080p. Digital Projection introduced both the new Titan 1080p-250 and the Titan 1080p-500, which utilize a 3-chip design of the .95" 1920 X 1080 chip. As testimony to our 1080p legacy, DPI has already been shipping the 3-chip Highlite Reference 1080p for over a year.

DPI also showed a sneak preview of the upcoming X1 1080p projector. The X1 is an affordable single chip 1080p projector that uses a xenon lamp for excellent color reproduction. When the X1 commences shipping, Digital Projection will offer a total of six different 1080p projectors with light output ranging from 1000 lumens to over 14,000 lumens, and priced from less than $15K to just over $100K. Give us a 1080p challenge and we’ll provide the best solution.

For the video purist there was one more exciting DPI product release at CEDIA. The new TheaterScope System is the most exciting new product in the Digital Projection lineup. The TheaterScope System is an automated anamorphic lens assembly that transforms a native 1.78 (16X9) display into a native 2.35 (Cinemascope) display! Virtually every new theatrical release is filmed in the cinemascope format. When viewed on a widescreen 16x9 display, this type of movie will be shown in a letterbox. But, when using TheaterScope, the system

resizes the video to vertically fill the native 1.78 chip, and then uses the 1.33 anamorphic lens to produce a perfect 2.35 image. The result: no black bars, no loss of resolution and virtually no loss of light output. DP’s TheaterScope System allows the viewer to see the movie the way the director intended. Once you’ve experienced TheaterScope, widescreen (16x9) just won’t be the same. Contact your local DPI representative to see the most amazing demo you’ve ever experienced. It really is that good.

Click HERE for the full article


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DPI Introduces the HIGHlite Pro 16000Dsx+ and 10000Dsx+

The new 1400x1050 resolution projectors offer increased brightness from previous models, due to optical system enhancements and a higher efficiency 2-Kilowatt xenon lamp. The HIGHlite 10000Dsx+ delivers 9,500 ANSI lumens at 2000:1 contrast, while the 16000Dsx+ produces 13,000 ANSI lumens at 1800:1 contrast. Along with the high reliability, long-life and gentle lumen-maintenance-curve that was characteristic of the previous lamp, the new lamp also delivers better lumen/watt performance. Additionally, the new lamp and lamp module are backwards compatible with DP's previous HIGHlite Professional series models. 

Click HERE for the Official Press Release

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Digital Projection Limited To Provide An Additional 750 Digital Cinema Systems

Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, announced an agreement with UFO Moviez (part of the Apollo Group) for the fulfillment of an additional 750 custom-designed DLP-based projection systems for cinema installations worldwide, with a focus in India and Europe.

Expanding from the original projection order to equip 500 Screens, the partnership between DPI and UFO Moviez continues to strengthen and grow. The success story of UFO Moviez is unprecedented, and today, their deployment of D-cinema systems in India remains unrivalled. The cinema rollout has been so successful that UFO Moviez is expanding their model into new international markets with a number of very exciting projects starting up outside of their home country.

Click HERE for the Official Press Release

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New Dealer Pricing Available for Home Cinema

By now, all of our customers should have access to our new Home Cinema List and Dealer Pricing, dated September 20th, 2006. Key highlights of this pricing include:

  • The much anticipated published prices for our new TITAN 1080p-250 and 1080p-500
  • The launch of our new flagship Reference Display, the HIGHlite Reference 1080p, at a price that is 15% lower than the product it replaces, the HIGHlite 10000HD-R.
  • The introduction of our new, Realta-chip powered, VIP 2000 image processor and source switcher.
  • The launch of new our new TITAN Xtreme systems, which include DP’s TheaterScope Premier and VIP System Packages as standard!

DP Home Cinema Dealers and Reps are granted access to our pricing documents via our secure website. If you need assistance logging on to that website, contact DPI Marketing Communications. If you are a consultant or end user seeking a copy of our list price sheet, simply call us or send us an email, and we will forward a PDF of our latest list pricing.

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DP Announces New Manufacturer's Reps

Digital Projection is pleased to announce our partnership with two new manufacturer's representatives.


DataVisual Marketing is strategically located in Ottawa, Ontario near Toronto and Montreal, where the majority of business in Canada originates. They will represent our Commercial A/V products throughout Canada. Established in 1995, DataVisual Marketing is lead by General Manager Benoit Kislich-Lemyre.


Additionally, the Steven Lester Company based in California’s bay area will represent our Home Cinema products in Northern California, and Northern Nevada. Steven has been in the business many years and brings a wealth of knowledge and expertise to the territory.

We look forward to a great business future working with these fine Manufacturer's Representatives.

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DPI In The News News: CEDIA 2006 Press

CEDIA 2006 was a great show for Digital Projection, and the press took notice! The print magazines will be emerging in the coming weeks, but in the meantime, here are some links to show reviews and comments about DPI at CEDIA.

Big Picture Big Sound
Projector Central
Ultimate A/V

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DLP Ten Years And Running: An Interview With Mike Levi, DPI President  
This Article by David Keene originally appeared in "DLP Live From CEDIA"
Reprinted with permission from New Bay Media

In 1991, an English company, Rank Brimar (a film distribution giant in the UK and precursor to Digital Projection) entered into a formal agreement with Texas Instruments to jointly develop the DMD (digital micromirror device) and related technologies, in order to create the first DLP-based high brightness projection systems ("the DLP chip", has long since replaced "DMD" to describe the technology). By 1992, the first motion imagery ever displayed by a 3-chip DLP projector was viewed, at Digital Projection Limited in Manchester UK. The unit was the first prototype to incorporate revolutionary DLP® Technology. The rest is history, as DLP® is now a mainstay of large venue projection everywhere from the large auditorium to the cinema to the outdoor arena to the Academy Awards.

Digital Projection (Booth #558 at CEDIA) is going stronger than ever with DLP®. But their products are no longer on the "bleeding edge", they're now on the leading edge, and DPI is expanding their offerings and broadening the market, including more offerings in the home theater market.

David Keene of CMP caught up with Mike Levi, Digital Projection's president, on the eve of CEDIA, and got his thoughts on the continuing evolution of DLP®.

Keene: Digital Projection was one of the first companies to come out with DLP projectors, for the commercial market. Why was that? How has that experience carried over into the home theater market?

LEVI: When DP was formed as a division of the Rank Organization back in the late 80's, Rank held many investments in the cinema business. DP's mission was to innovate the projection platform of the future - capable of supporting commercial applications, including Digital Cinema and E-cinema - which were in line with ranks interests. When DP began preparing for our first product shipments in 1997, the cinema industry was still a few years from being ready for Digital, so it was logical for us to turn our attention to other commercial applications, both within and outside of the entertainment community. Film sets, post production and screening, broadcast sets, staging and rental, worship, gaming and large scale public displays, were all part of our initial product and sales successes.

It was our participation in those first commercial markets that actually introduced us to what we call the Home Cinema market. Our first Home Cinema customers included key entertainment industry icons, who were purchasing our very high-end products, through commercial channels, for their home screening use. By 2000, we realized there was a significant segment of the home "theater" market, that really could be categorized as Home "cinema". The segment included successful enthusiasts, from nearly all walks of life, who placed very high value on creating an accurate cinema experience in their personal venues. It was natural for DP to carry the values and services we had evolved for our commercial customers in the entertainment industry, into the top end of the home entertainment market.

KEENE: There might be some who still think that products like 3chip DLP, and other high-ticket projectors from companies like DP are for rock stars and movie stars' home theaters. What has happened in the past couple of years to broaden the market for your products? Do you see more growth for one-chip projectors, are for the higher end models?

LEVI: There is some truth that in the first years of DP's participation in the Home Cinema segment, a majority of our customers were notable celebrities. Even those that were not well-known to the public were certainly well-heeled. Of course, that was when our product line was comprised only of 3-chip DLP projectors, with prices starting at $60K+, and our brand identity was primarily visible to those in the Hollywood and broadcast entertainment industries. Since then, we have been consistently working to extend our product line, along with our brand value, to evolve new products to expand the solutions we offer to the Home Cinema market. Today, DP's 3-chip DLP units start at less than $20K, and single chip units are available under $7K. That makes our product range far more attainable for many, many home cinema customers. Of course, given our credentials and legacy, we still tend to cater to customers with higher expectations for their personal entertainment. However, one does not have to fall into the rock star income category, to share the very best cinema experience with their family and friends in their home.

With respect to one-chip vs. 3-chip, one chip growth has absolutely been dynamic over the years - primarily driven by the size of the units and the lower price points. In a side-by-side comparison however, the imaging benefits of 3-chip are pretty astounding. Although 1-chip will continue to be available at price points below 3-chip for the long-term, there are important cost reduction and size reduction activities taking place right now that will help to make 3-chip DLP projectors attainable for a lot more customers. I can't really speak for the market in general, but over the coming years, DP expects solid growth in our 3-chip product sales. Again, given our history and brand position, customers tend to turn to us when they want the very best. So, as we continue to improve the capabilities and value proposition of our 3-chip offerings, we expect those products will be the logical choice for an increasing number of DP's customers.

KEENE: Do you still see a strong connection, as we did a few years ago, between the move to convert commercial cinemas to digital, and the home theater market, (referring to branding of DLP for cinema, tying that branding to marketing to the home theater consumer), or has the dynamic changed, with the home theater market now leading not following? Is this good or bad for DLP projector makers?

LEVI: It is wonderful to see the digital movement in commercial cinemas finally gaining real momentum, both in the US and abroad. It could be said however, that the home theater market has been leading the technology charge ever since the first VCR showed up in a retail store. It accelerated with DVD, and it is now poised to accelerate even more rapidly with HD-DVD, Blu-ray, and the plethora of rich HD content that is becoming available through other paths, including satellite, cable and pay-per-download internet services. Of course, the timing of 1080p DLP products could not be better to capitalize on all this new content. The adoption of DLP for both commercial cinema and home applications can only be viewed as great for the consumers, for the DLP brand, and for DLP projector makers.

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Digital Projection Introduces 3-Chip 1080p At CEDIA

Photo of the Month


Digital Projection's goal for CEDIA 2006 was to create an environment in which our customers could compare the performance differences between 720p and 1080p, 1-chip DLP vs. 3-chip DLP, as well as TheaterScope and 16x9. Show attendees got an impressive look at all of our most demanded home cinema projectors such as the TITAN 1080p-250, TITAN HD-250, dVision 1080p, dVision HD, and iVision 20HD.

The incredible clarity and color produced by DP's newest home cinema projector, the 3-chip TITAN 1080p-250, was striking. The unedited image above is simply a zoomed in segment of the original photo at the top of this article. The native 1920x1080 projector is capable of producing breathtaking images at an incrediby high resolution.

As seen on the lower two screens, DP's new TheaterScope System creates a truly cinematic experience for the most elite home cinemas. The new TheaterScope and TheaterScope Premier Systems are available for dVision, TITAN, and HIGHlite projectors in 720p, 1080p, or 2K native resolutions..gamers around the globe.

Photo of the month archive


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Tech Tip: New HIGHlite Bulb Compatibility

Our new HIGHlite Pro 10000Dsx+, 16000Dsx+ and 14000HD use an updated version of the 2 Kilowatt lamp that was used in the HIGHlite 8000Dsx+, 12000Dsx+, 10000HD and 12000HD. Along with the high reliability, long-life and gentle lumen-maintenance-curve offered by the original bulb, the new lamp also delivers slightly better lumen/watt performance. It is one of a number of factors that enable the brightness increase in the new HIGHlite Pro projectors.

The great news for owners of the original HIGHlite Pro series projectors is that the new lamp module is backwards compatible with the previous HIGHlite Pro models. Thus, customers operating fleets of the original HIGHlite Pro projectors, or mixed fleets of both new and old HIGHlite Pro projectors, will not need to track which lamp module goes in which projector. To keep life simple for everyone, either lamp can go in either projector!

Also worth noting, as the new HIGHlite Pro projectors commence shipping, DP’s spare lamp inventory will convert from the prior bulb/module to the new bulb/module. By late Q4, 2006, we will be using the new bulb for all customer lamp exchanges.

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