At Digital Projection, with our line of high-end projection and LED displays, we focus our attention on both the commercial and residential markets. While the product offering is pretty much the same, the customer’s needs and requirements can vary dramatically. We demonstrated a new product and a key industry tradeshow.
The Custom Electronic Design and Installation Association (CEDIA) held their annual Expo in Dallas Texas September 29 through October 1. The expo is for dealers and integrators that work within the residential market. Manufacturers of products for every aspect of home electronics display their products at the CEDIA Expo. In addition to televisions, projectors, audio, and security gear, it is not unusual to see more esoteric products like whole house vacuum systems or home weather stations at the show.
Digital Projection demonstrated nearly our entire residential product line at the show including a 14’ wide Radiance LED video wall. But we also showcased our new ground-breaking HIGHlite Satellite Modular Light System.
Digital projectors have been the cornerstone video display technology of high-end home theaters, and media rooms for many years. Projection technology has developed significantly over the past few decades. Resolution has been getting higher and higher – now up to 8K – and brightness capabilities have been increasing year on year from all manufacturers.
As projectors have gotten brighter, the have also been getting bigger, heavier, and more power hungry. This makes everything from installation to servicing more difficult, time consuming and expensive. One also needs to consider the noise and heat that they create. Any one of those factors can spoil a sales opportunity.
About 3 years ago we set ourselves a goal to see if we could separate the light source and projector to overcome these problems. Since the light source takes up so much room in a projector and creates some much heat and noise, we knew if we could accomplish this monumental task, we could create a whole new segment of projection technology.
We had the concept of putting laser light source in a server room that could be dozens of feet away from a projection “Head”, which would immediately address the size, weight, noise, and thermal concerns.
Along with the projection “Head” concept, the other key component was illumination technology, and we decided to break with the linear thinking that was leading our competitors and us to ever larger, power hungry and noisy projectors. We’ve chosen RGB Laser illumination. It gives truly amazing color and contrast, that far exceeds that of the Laser Phosphor technology that nearly all our competitors use.
The result is compact, quiet, projection “Heads”, a fraction of the size and weight and power consumption of their traditional equivalents, coupled with modular light sources via a fiber optic cable.
The Satellite Modular Laser System (S-MLS) as we call it, allows integrators the ability to propose solutions that give the market real choice, generating added value by improving every aspect of design, production, shipment, installation, reliability, and image quality.
While we don’t often take orders for projectors at a tradeshow, we took an order at this year’s CEDIA Expo for a S-MLS, and built a pipeline of prospects for all of our products worth over $1,000,000!
If you would like to get a better idea of this year’s booth, Delta created a virtual version of our tradeshow booth so customers could visit it online. You can find it here.
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