Digital Projection and HiLights Group deliver a TITAN-sized 3D projection mapping spectacle

For the show, HiLights Group installed an edge-to-edge 3D projection technique that integrated the stadium’s floor and walls, into a cohesive display. “The immersive visuals, achieved through meticulous planning and cutting-edge technology, brought a 3D experience to life in a way that had never been attempted in the region,” says Yara Mahran, senior digital marketing specialist at HiLights Group.

The project aimed to create an unforgettable experience that would use high-definition projection mapping to cover a massive area, captivating the spectators and transforming the space. HiLights Group was given the brief to create a visually enticing environment, and the team delivered it with a custom approach, utilising 64 high performance Digital Projection laser projectors.

“Our goal was to push the boundaries of visual immersion in a stadium setting. By transforming the space with high-definition, high-brightness visuals, we created an unforgettable experience that would engage the audience from every angle,” Mahran explains. She adds that the team’s mission was to set a new standard in immersive entertainment, showcasing the possibilities of event technology.

To achieve a true 3D effect, HiLights Group’s team utilised a 90° projection technique on a canvas of more than 12,000 sq. metres, utilising 64 Digital Projection TITAN 37000 WUXGA laser projectors, chosen for their high brightness and precision. The team carefully aligned the projectors to ensure depth and layering, Mahran explains: “By integrating custom 3D content and synchronisation animations, we created visuals that seemed to leap off the stadium’s surfaces, achieving the desired effect.”

The TITAN projectors were chosen not only for their precision but also for their reliability. The large canvas required a durable and precise laser projector that could deliver consistent, high-resolution visuals across the stadium’s expansive area. “The TITAN’s brightness levels were pivotal in meeting the brief’s requirements for high-lux visuals on both the floor and walls, allowing us to deliver a vibrant and impactful display,” Mahran notes. Digital Projection TITAN Laser 37000 WUXGA, a bright and powerful 3-chip laser projector in a relatively compact chassis, makes an ideal projector for the most demanding and complex large-venue applications, where bright, pin sharp images are required, making it ideal for the stadium projection mapping show.

Complementing the Digital Projection laser projectors were ten Dataton Watchpax60 media servers combined with Olympic pixel manager, featuring 20,000 pixels and lighting fixtures from Vari-Lite and Robert Juliat. The technical team strategically positioned the stacked TITAN laser projectors in different corners of the stadium, maximising coverage and maintaining optimal throw distances to achieve a consistent 10mm pixel resolution. This ensured a smooth delivery of the content to the floor and the walls of the football stadium, with a brightness of 300 lux per square metre.

The content, created by Armoa Studios, included animations and colourful graphics specifically tailored to the stadium’s layout. It was crucial for HiLights Group that the visuals perfectly matched the technical layout in order to produce a complete immersive experience that held the audience’s attention.

Mahran adds that the audience’s reaction and feedback was phenomenal, calling it “breathtaking” and “innovative.” She concludes: “This 3D projection mapping project sets a new benchmark for the future immersive events. The technical insights we gained here will influence our upcoming projects, enabling HiLights Group to continue breaking new ground in 3D projection mapping, all made possible thanks to the capabilities of Digital Projection TITAN projectors.”