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Digital Projection lights up the court with Paris Basketball

Digital Projection’s M-Vision 27000 WU, the world’s brightest 1-chip DLP laser projector, delivered projection perfection for Paris Basketball for the team’s first match in the top-flight international Euro League championship.

The award-winning M-Vision 27000 WU lit upevery corner of the 8,000-capacity Adidas Arena for the opening game of Paris Basketball’s debut Euro League campaign (against Serbia’s Crvena Zvezda), as well as the team’s first full season in its new home arena, inaugurated in February 2024.

In collaboration with Digital Projection’s distribution partner, ETHA International, Paris-based videomapping specialist Doxa Vision deployed four M-Vision 27000 WU projectors to illuminate the interior of the Adidas Arena, taking full advantage of the projectors’ 27,000 lumens’ output to deliver vivid, vibrant visuals –including projected on-court banners celebrating Paris Basketball’s maiden EuroCup victory –for the sell-out crowd

An additional two 20,000 lumen projectors were stationed outside, where they brought the new arena’s façade to life, reinforcing the celebratory atmosphere for Paris Basketball fans as they entered the EuroCup champions’ home venue.

In charge of everything from technical design to on-site managementwere Doxa Vision’s Bruno Michon and Martin Cail, with ETHA tasked with providing the projectors and the Digital Projection team, led by the company’s national sales manager for France, Stéphane Bourdon, delivering on-site support.

The four M-Vision 27,000 WU projectors were positioned 20 metres above the Adidas Arena’s court, aligned to ensure seamless visuals across the surface. Content was created by Mikimo Studio and managed through Doxa Vision’s custom videomapping software, with signals transmitted via fibre-optic HDMI cables from a central Mac Studio system.

Digital Projection lights up the court with Paris Basketball

The evening began with a 3D animation of the raising of a championship banner for Paris Basketball, celebrating the previous season’s Euro Cup title. A pre-match sequence highlighted the team’s new identity, with animations of the Paris Basketball logo transitioning dynamically across LED panels, the central video cube and the court itself, in addition to video of iconic Paris landmarks and highlights from the team’s 2023/24 season. Finally, projection mapping transformed the court into a stage for a 20-minute concert to close the evening on a high.

Digital Projection lights up the court with Paris Basketball

Digital Projection’s M-Vision 27,000 WU projectors were chosen for their superior brightness, colour reproduction and reliability, according to Michon, co-founder of Doxa Vision. “The Digital Projection’s models stood out not only for their technical power but also for their remarkable colour accuracy,” he elaborates. “This saved us significant time and ensured a flawless result.”

Digital Projection lights up the court with Paris Basketball

Although the match was won by Crvena Zvezda, the event was a resounding success, with enthusiastic feedback from fans and widespread media coverage, including in Eurosport and L’Équipe. “The audience was thrilled by the immersive visuals,” says Michon. “Paris Basketball supporters were particularly vocal in their praise, calling for even more events like this one.”

Paris Basketball is currently third in the 2024/25 EuroLeague competition, which runs until April 2025.

Digital Projection lights up the court with Paris Basketball

Product mentioned in this case study: M-Vision Laser Projector

  • Up to 30000 Lumens
  • ColorBoost+ Red Laser Technology
  • 20,000 Hours Illumination
  • Sealed Optics
  • 18,000:1 Dynamic Contrast

Benefitting for a major upgrade in capability is the all new M-Vision 27000 WU (1920×1200). It embodies many of the same features as the its 3-chip big-brother, the TITAN but in a super-bright, budget-friendly 1-Chip DLP package. Outputting 27,000 ISO lumens, it is the brightest single-chip laser projector on the market and excels in environments with high ambient light. The all new M-Vision is 14.8% brighter and 9.2% lighter than its predecessor, with environmental considerations taken into account at every stage with a 23.8% light efficiency improvement over the previous model.

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