Digital Projection’s CEDIA ’16 New Product Launch and Wrap Up

 

 

 

Digital Projection's CEDIA '16
New Product Launch and Wrap Up

 

Skip ahead to Read Press Reactions from CEDIA '16
Skip ahead to 'What is 4K Anyway?'
Skip ahead to Featured Products
Skip ahead to Photos from CEDIA '16
Skip ahead to Download Updated Product Literature and Logos
Skip ahead to View DPI's Recent Case Studies
Skip ahead to DP's Contact Information
First of all, THANK YOU to everyone that visited with us in Dallas. If you weren’t able to make it, you were missed, and there were important solutions unveiled that you need to see. Contact your local DPI sales manager here to learn more. What a show.

We FINALLY unveiled our first mid-market 4K projector solutions, and the reaction was all-encompassingly, supremely, downright transcendently positive. So many of our integration partners came through the huge 50’ x 50’ exhibit that it felt overwhelming at times. And we couldn’t have asked for anything more.

And yet, there was more. Robert Archer of CE Pro gave the E-Vision 4K Laser an ‘Editor’s Choice’ award. John Sciacca of Residential Systems called out both the E-Vision 4K and the INSIGHT 4K demos in his ‘Top 10 CEDIA 2016 Standouts,’ and Tom Norton of Sound & Vision called the JBL demo, featuring the INSIGHT 4K LASER, ‘One of CEDIA’s Best’ here.

What could be better than massive amounts of friends and partners in your exhibit and great press? How about great partners across the show floor displaying DPI projectors, and/or helping us look our best in our own space. Special thanks to our show partners:

Analog Way -- Crestron -- DNP Screens -- JBL/Harman -- Kaleidescape -- TruGolf --  Screen Innovations --  Stewart Filmscreen

 

Have You Heard?

During Q4, 2016, Digital Projection dealers have TWO WAYS to earn special VIP pricing on all E-Vision 4K Laser and HIGHlite 4K Laser projectors purchased in 2017! Click here to request the details from your regional sales manager.

Please read on to view show photos and discover new products launched  throughout the week at CEDIA '16. Do not hesitate to contact us by clicking here if you need further insight, help or simply want to ask a question. We're here to help and glad to be of service.

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First Thing's First - Let's Clarify 4K

 

In the most recent update made by PMA Research, the industry analyst firm that specializes in market data for the Display industry, the PMA team took a positive step in demystifying all the 'What is 4K' confusion. Read on and share with your Reps/partners that would appreciate the update.

1) PMA Data now has three distinct classes for 4K:
A. “4K support” – 4 million pixels on screen
- Examples include Epson, JVC (excepting their 4K native displays) and other shifted solutions
- NOTE: shifted Epson and JVC products support 4K signal input but only display 4 million pixels on the screen
B.  “4K UHD” – 8 million or more pixels on screen
- Examples include DLP’s new TRP products like the E-Vision 4K Laser as well as our HIGHlite 4K Laser
C.  “4K native” – 8 million or more pixels on screen
- Examples include projectors w/  4096x2160, 4096x2400 resolution, such as our INSIGHT projectors

Why is this important?
This distinguishes DPI’s 8.3 million pixel on screen solutions from ‘shifted’ 4K displays, recognizing the new E-Vision 4K UHD and HIGHlite 4K UHD in a higher performance category.

2) Also - from the CTA (CEA tech board), the 4K UHD definition requires a display to produce over 8 million pixels, 16:9 aspect ratio, and at least 3840 by 2160 horizontal and vertical pixels. The TI DLP 4K UHD solution meets these requirements.

Why is this important?
4K UHD is a legitimate classification, with legitimate performance metrics. There are sources in the marketplace that want you to believe that only X resolution matters. But what truly produces a beautiful image? Use brightness, color and contrast as your primary guides, as has always been the case. Trust your eyes. You are installation professionals. Look at the image experience to be had with all the different options you have. And rejoice in the fact that you now have differentiated 4K options from a variety of vendors. Diversity is the key to survival, and CEDIA 2016 was a great introduction to the new state of elite home entertainment.

Full description of the CTA classification here.

3) Here are a few summary points regarding DLP imagery:

Projectors using TI 4K UHD products display a stunningly accurate 8.3 million, mechanically aligned pixels on the screen, unlike some non-DLP projectors:

  • Some alternative ‘4K’ technologies only display 4 megapixels on the wall, because they are really 1080p (2 million pixels) x2.  This can lead to a perceived lack of detail with only half of the pixels in the 4K content displayed on the screen.
  • Some alternative ‘4K’ technologies rely on aligning 3 separate imagers on 4K size pixels – a challenging feat.  1080p pixels are larger, but in 4K, the pixels are extremely small and very difficult to properly align. This leads to inaccuracies in detail, as shootouts demonstrate.
  • DLP technology’s microsecond switching speed reduces motion blur while delivering full resolution. Other technologies switch on the order of milliseconds.

Why is this important?
Only the TI 4K UHD technology combines the full required 8 million+ pixels on the screen with perfectly mechanically aligned pixels

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Featured Products

 

1) In the busiest theater in the exhibit we featured both the 3-chip DLP, 12,000 lumen HIGHlite Laser and 1-chip DLP, 8,000 lumen E-Vision Laser 4K projectors. Both on Stewart Filmscreen screens, and both displayed content via the Kaleidescape Strato 4K player:

  • The HIGHlite Laser 4K UHD projector is shipping approx. Q1, 2017:
    • 8 million pixels on screen
    • 3-chip DLP
    • MSRP = approximately $45,000 USD
    • Now accepting pre-orders

 

  • The E-Vision Laser 4K UHD projector is shipping approx. Q1, 2017.
    • 8 million pixels on screen
    • 1-chip DLP
    • MSRP = approximately $20,000 USD
    • *Now accepting pre-orders
      *Chosen as ‘Editor’s Pick’ by Robert Archer of CE Pro

 

2) The crown jewel of projection theater featured two native 4K INSIGHT projectors:

  • INSIGHT 4K LASER – 12,000 lumens, 4K, 3-chip DLP, $89,995 MSRP
  • INSIGHT 4K DUAL-LED – 3,000+ lumens, 4K, 3-chip DLP, $149,995 MSRP
    • Both currently shipping
    • Screen = 16’ Stewart Filmscreen 
    • Content = Kaleidescape Strato 4K 

 

3) We also showed a Media Room application at the front of the exhibit, fully exposed to show lighting:

  • E-Vision 8500 LASER – 8,500 lumens, 1-chip DLP, $17,995 MSRP
    • Currently shipping
    • Screen = 8’ DNP Supernova screen

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Photos From CEDIA 2016

 

 

 

 

 

 

View more photos from the show by clicking here.

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Updated Product Literature

DP Literature
Updated literature is available for download by clicking here or on the image above.

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View Recent Case Studies – See How your Peers are Using Elite Projection

DP Case Studies

 

See how your peers are using elite projection by clicking here or on the image above.

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Digital Projection's Sales and Marketing Contacts

US Headquarters:
Chuck Collins
Vice President, Sales
(P) 770.420.1350
ccollins@digitalprojection.com 
US Headquarters:
Michael Bridwell
Vice President of Marketing and Home Entertainment
(P) 770.420.1350
mbridwell@digitalprojection.com 
Pacific Northwest Region:
(WA, OR, AK, UT, ID, MT, WY, Western Canada)
Chris Brunhaver
Northwest Sales Manager
(P) 425.243.2277
cbrunhaver@digitalprojection.com 
Northeast Region:
(NY, NJ, MA, PA, CT, RI, ME, VT, NH, Eastern Canada - Commercial & Home Cinema; DE - Home Cinema)
Jeff Schneider
Manager of Partner Relations and Northeast Sales
(P) 914.245.6461
jschneider@digitalprojection.com 
Mid-Atlantic Region:
(VA, WV, MD, DC - Commercial & Home Cinema; DE - Commercial)
Richard Hill
Director of Sales - Southeast and Mid-Atlantic Regions
(P) 770.420.1350
rhill@digitalprojection.com
Southeast Region:
(GA, FL, TN, SC, AL, MS, NC)
Richard Hill
Director of Sales - Southeast and Mid-Atlantic Regions
(P) 770.420.1350
rhill@digitalprojection.com 
Central Region:
(NM, TX, LA, AR, OK, CO)
Jim Groover
Central Sales Manager
jgroover@digitalprojection.com
Midwest Region:
(KY, OH, IN, IL, MO, KS, IA, NE, ND, SD, MI, WI, MN)
Tom Wilmers
Midwest Sales Manager
(P) 407.467.9983
twilmers@digitalprojection.com 
Pacific Southwest Region:
(CA, NV, HI, AZ)
Paul Gomes
Pacific Southwest Sales Manager
(P) 714-917-7432
pgomes@digitalprojection.com 
US Headquarters:
Michelle Bowles
Customer Service Manager
(P) 770.420.1350
mbowles@digitalprojection.com 

 

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