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Welcome to 2011!

Happy New Year… and what a great new year it is going to be! DP saw consistent stabilization and strengthening of the economy through 2010, allowing us to post the biggest year in our history!

Entering 2011, our 15th year of doing business, we could not be more bullish. Integrator, Consultant and End User activity is strong in nearly all markets, our dealer channels to the markets are deeper than they have ever been, the economy continues to strengthen and our precision display lineup is more diverse, capable and application-relevant than it has ever been.

Here is a snapshot of our current product lineup:
DP's Product Range
Click here to see the full-size printable Product Range document.

With such a positive outlook for 2011, DP is making incredibly significant investments to assure we continue to deliver the very best projection products along with the best customer services in the projection industry. The expansion of our US facility is well underway (click here for recent photos via Facebook), we are adding experienced associates to our Application Support, Tech Support, Field Engineering, Training and Customer Service teams, and we are even opening new offices in key international markets.

Without a doubt, we owe sincere thanks to the multitude of customers and industry partners who have been true business friends and important contributors to our growth. We plan to return the favors by bringing you the most dynamic and innovative product range in our history, along with the most comprehensive package of customer-oriented resources DP has ever offered. Here’s to making 2011 a great year for all of us!

From everyone at Digital Projection, thanks for helping us grow, and welcome to the New Year!

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NEW: 2011 Reference Showroom Dealer Program Details

With pace-setting products such as the TITAN Reference 1080p 3D, M-Vision Cine 230 and HIGHlite Cine 260, DP Home Cinema dealers know how effective delivering a personal demo to a high-profile client can be. The projectors a dealer displays in his or her showroom speak volumes about the caliber of the technology and integration the dealer delivers. When executed well, a dealer’s showroom immerses their prospects in a theatrical environment, similar to what they may be considering for their own home. Not surprisingly, effective demo theaters also provide an extremely effective closing environment.

DP wants to help our dealers attract solid prospects, and we want to make it easy for you to present those prospects with the greatest 2D and 3D capable home theater projector available today. A projector that produces imagery so compelling, it leaves most first-time viewers speechless and begging for more. Of course, we are referring to the CEDIA "Best New Product" award-winning TITAN Reference 1080p 3D.

In addition to offering our dealers an extraordinary discount of 50% off list price for demo unit investments, the 2011 Reference Showroom Dealer Program includes a first for DP. This special program places significant company marketing funds in your pocket, allowing you to tell your customer and prospect base that you now have a TITAN 3D on display!

In 2011, DP authorized Home Cinema dealers investing in a TITAN 1080p-3D Demo unit for their showrooms receive the following:
1) Dealer Demo pricing (50% off of list!)

2) DP Marketing Outreach funds, as follows:

   •    Dealers purchasing a TITAN Reference 1080p 3D for demo receive a $10,000 promotions budget, to be used by the dealer for local advertising and marketing investment, as agreed with DP.
   •    Dealers purchasing a TITAN 1080p 3D for demo receive a $5,000 promotions budget, to be used by the dealer for local advertising and marketing investments, as agreed with DP.

3) DP support and guidance in defining the marketing / advertising strategy.

4) When requested, DP will even provide assistance in creating marketing materials, promoting and staging local events

The only requirements are that participating dealers MUST retain their TITAN 3D projector as their in-house demo unit for at least 8 months, and that the marketing funds be employed by December 31, 2011. As approved marketing activities are completed, funds will be issued to participating 2011 Reference Showroom Dealers as an account credit.

With the 2011 Reference Showroom Dealer Program, dealers receive an excellent demo price, PLUS very significant marketing dollars to attract new clients, reach-out to and retain/upgrade existing clients and strengthen your company’s brand in your local market.

To learn more, please contact Michael Bridwell, marketing communications manager for DP, by clicking here.

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Meet the New TITAN Series of Projectors
More Efficiency.
More Flexibility.
Meet the New TITAN Series.

In Q4, 2010, DP launched our all-new TITAN sx+ 350. Producing an astounding 6000 lumens from a single 350 watt lamp, the ultra quiet TITAN SX+ 350 delivers exceptional lumen-per-watt-efficiency. In fact, to our knowledge, the only more efficient 3-chip platform is our 7000 lumen TITAN WUXGA 330!

We have enjoyed such rapid success with the TITAN WUXGA 330 and TITAN sx+ 350 platforms that we have decided to expand the 350 lineup to include our TITAN 1080p models.

Specifically, in Q1 of 2011, the TITAN 1080p-250 and 1080p-500 projectors will be phased out and replaced with the new TITAN 1080p-350, another highly efficient, super quiet, 6000 lumen, single-lamp powerhouse.

Worth noting – just like the dual lamp, 10,000+ lumen TITAN 700 series, the TITAN sx+ 350 and 1080p-350 projectors can be employed in either landscape or portrait orientation, and tilted lens over tail, or side over side. DP’s rugged and mechanically flexible RapidRig rigging frame is an easy-to-add option that assures simplicity in rigging TITANs in any mechanical orientation required by the application.

Look for the new TITAN 1080p-350 to be added to our published pricing during February, with shipments commencing right away. Feel free to contact your DP regional manager (click here) if you need more information in advance of that pricing release.

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2011 Brings EVEN MORE Opportunities for DP Dealers

As many of you have noticed, DP had quite a large advertising presence in 2010. At a time when some manufacturers are struggling, DP is now able to convert years of conservative, pragmatic growth into proactive market growth. This is great news for DP dealers, as we’re actively investing in education, support and service expansions through which you can grow your businesses. Advertising is another key component in this growth.

The first part of 2011 will see an even more aggressive approach than 2010, with blanket campaigns in print and web for the commercial AV, residential and simulation markets. Verticals within these markets, including Houses of Worship, 3D visualization and others will see focused ad investments as well.

Seminar sponsorships, banner ads and our customary full-page, full-color ads in key market publications are only a few of the plans we have already begun to implement.

You’ll also notice more product-specific advertising, especially on certain high-traffic sites such as www.projectorcentral.com. I’ve included a few samples below of some of the now-active campaigns. These are only a few of the many product highlights we’re running.

The efforts and support of every DP dealer, consultant and industry partner is integral to our strategy for 2011, and we hope you can put this very visible advertising investment to good use. Don’t hesitate to let us know how else we can help you grow. Let’s make 2011 a year to remember.

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DP Headquarters Expansion Update
US Headquarters Expansion Update

Between the walls, wiring and windows all being installed within the last few weeks, the new space already looks remarkably different than the wide-open construction site we'd all grown accustomed to.

DP Headquarters Expansion Update

DP Headquarters Expansion Update

DP Headquarters Expansion Update

We're happy to report that the expansion is moving along swiftly, with the help of some industry partners that we'll be discussing in further updates.

In the meantime, visit our Facebook page to see even more photos of the expansion in progress.

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Aurant Premieres Short Films
Fan of Sundance? Aurant Holds Screening Of Utah-Based Short Films Jan. 28

Aurant, Salt Lake City-based Digital Projection dealer, will present its first annual screening of Utah-based filmmakers’ short films on Friday, Jan. 28 at 7 p.m. The screenings are free and open to the public. The event, entitled “Shine,” will be held at Aurant’s showroom at 2209 Highland Drive. RSVP for this event by either calling (801)467-5918 or clicking here to drop them a note.

DP will be providing key projectors to showcase the films, including the renowned TITAN Reference 1080p-3D projector. With over four screening rooms open throughout the evening, plus in-person appearances and insight from the filmmakers, this event is a must-attend for anyone in the Salt Lake City area interested in locally-sourced films shown on the projection industry’s finest displays.

Attendees will also be able to request projector demonstrations and interact with Digital Projection team members during the event.

Many thanks to Aurant for choosing DP’s home theater projectors for this prestigious event.

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Photos of the Month

PRIVATE HOME THEATER BY
LOGIC INTEGRATION INC.


Denver, Colorado residential and commercial AV integrator Logic Integration recently completed an impressive AV project for a residential client looking for both advanced functionality and ease of use.

Logic Integration Uses Digital Projection
Courtesy of a high-lumen Digital Projection TITAN 1080p-250 projector, 123" Stewart screen, Crestron automation and a Sharp 65" LCD tv, the home theater of this beautiful home pulls double duty as both immersive theater environment and entertainment room.

Logic Integration Uses Digital Projection
An Auton lift controlled with Crestron automation allows the projector to rest out of sight within the ceiling when not in use, then drop into place when initiated.

Per Shawn Hansson of Logic Integration, "The client can now watch projected movies, day or night, due the projector's brightness. Equally important to the client was that the room be multi-faceted, easily creating an environment for laid-back entertaining, dedicated film viewing, and everything in between. They're thrilled, and it's certainly their favorite room in the house."

Logic Integration Uses Digital Projection
Automation and lighting controls were placed throughout the home, with the client regularly remarking that he "has never had an audio-visual and lighting system that performs this well, and with such ease."

To watch a YouTube video of the theater's transformation from dedicated theater to entertainment room, visit http://www.youtube.com/watch?v=ZOqcjXXsAlM.

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Tech Tip

THE HAZARDS OF STACKING PROJECTORS FOR PASSIVE 3D APPLICATIONS


At first thought, the idea of utilizing two projectors to generate a 3D image seems like a very logical approach. After all, standard 60Hz projectors can be employed, on screen brightness is doubled and the application automatically benefits from redundancy for 2D applications. The dual projector 3D design, however, is very complex and creates numerous hazards in terms of installation flexibility and overall experience.

First, consider the fact that both images must be perfectly converged on screen. Experienced installers will remember the days of converging CRT projectors and how difficult that could be. Expect the same, without the benefit of electronic convergence controls in each projector (as was the case with CRT projectors of days past).

Unless the installation includes accurate and costly warp engines, the ONLY way to converge two digital projectors is to do so mechanically with the use of lens shift. While a good alignment is possible, the corners are likely to be the most difficult to align between the two projectors.

Making matters more unpredictable - even the very best projectors on the market still suffer from some image shift as their light engines warm up.

Click here to read the rest of this article.

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Tech Tip Archive

Click here for the 2004-2007 Newsletter Archive
January/February 2008 - CoolTek Engineering
March 2008 - CoolTek Engineering Part 2
April 2008 - CoolTek Engineering Part 3
May & June 2008 - Theaterscope Handling Tips
CEDIA 2008 - Lens Shift and the Projector Sweet Spot
October 2008 - Auto Shut-off For TITAN and LIGHTNING
November 2008 - Correctly Adjusting Your TheaterScope
December 2008 - Scalability with DP's TITANS and RapidRig
January 2009 - Resolutions Overview
April 2009 - EDID Technology Overview
May 2009 - How to Set Intelligent Lens Memory
June 2009 - WUXGA and Where it Fits
July/August 2009 - Calculating a Display's True Cost of Ownership
September 2009 - How to Display WUXGA on a 1080p Projector
October 2009 - Active, Passive and Active/Passive 3D
Holidays 2009 - M-Vision Series and Lens Shift
January/February 2010 - Interpreting Lens Shift Specifications
March 2010 - DP's Top Seven Tech Tips
April 2010 - Calibrating for 3D
May 2010 - Mainstream 3D Formats and Standards
October 2010 - Primer on DP's LED Projector Technology
Winter 2010 - LED Versus UHP Projector Technology


Photo of the Month Archive

Click here for the 2004-2007 Newsletter Archive
January/February 2008 - ISE 2008 - Amsterdam
March 2008 - DIFC Annual Event
April 2008 - Maggitti Theater
May & June 2008 - Abundant Living Faith Center
CEDIA 2008 - Definitive Electronics' Chandler Theater
October 2008 - Telluride Home Theater
November 2008 - Dallas Extreme, Home Theaters
December 2008 - First Impressions Theme Theatres
January 2009 - Paradise Theater's Schlender Theater
February/March 2009 - Grammy Museum
April 2009 - Delta Astronomy Night
May 2009 - Cinema de la Mer
June 2009 - Opus AVC
July/August 2009 - InfoComm 2009
September 2009 - '09 Reference Showroom Dealers
October 2009 - DP's CEDIA Booth
Holidays 2009 - Carefree Electronics Inc.
January/February 2010 - Electronics Design Group
March 2010 - Pro Football Hall of Fame
April 2010 - K2Imaging
May 2010 - Sound & Vision's Reference Theater
June 2010 - DP is EVERYWHERE
Summer 2010 - Beyond Audio Showroom
September 2010 - Osbee Industries
October 2010 - CEDIA 2010
Winter 2010 - US Headquarters Expansion


Newsletter Archive

Click here for the 2004-2007 Newsletter Archive
January/February 2008 - DP Announces Dramatic Improvements To Product Availability
March 2008 Imagine The Possibilities with our Reference Showroom Dealer Club
April 2008 - DP Defines Product Availability with QuickShip>> Designation
May & June 2008 - DP's Most Impressive infoComm Exhibit EVER
CEDIA 2008 - Bright Lights, Beautiful City - CEDIA 2008
October 2008 - RP Series Continues Growth with 119" & 147" Models
November 2008 - Projector Specials List for HC Dealers
December 2008 - Looking Back, Looking Forward
January 2009 - Reference Showroom Dealer Preview
February/March 2009 - 2009's Reference Showroom Dealer Program Is Now Live
April 2009 - Eleven Units Sold. Only Five Remain. Better Act FAST!
May 2009 - Reference Showroom Dealer Update
June 2009 - 2009 RSD Program Closes with Huge Success!
July/August 2009 - TITAN 3D Chosen as CEDIA Best New Product Finalist
September 2009 - DP's Show-Stealing CEDIA Booth
October 2009 - M-Vision LED's Ready for Holidays
Holidays 2009 - Happy Holidays from DP
January/February 2010 - M-Vision LED Review
March 2010 - Announcing 2010’s Reference Showroom Dealer Program
April 2010 - HIGHlite Cine Pricing Announcement
May 2010 - Announcing…2010’s Elite Reference Showroom Dealers
June 2010 - DP Shows Precision 3D with Ultra-Contrast Displays at "3D for REAL" Showcase
Summer 2010 - CEDIA Preview -- Here's What to Expect from DP
September 2010 - DP Technology will be Everywhere at CEDIA 2010
October 2010 - DP Announces HUGE Expansion of M-Vision Cine Product Line
Winter 2010 - HIGHlite Demo Deal Is LIVE