Beauty Care Giant Turns Heads with Seamless LED Display

The Henkel Corporation is a titan in the beauty industry.  One of the top 3 beauty care companies today, their products are available in over 150 countries worldwide.  Estimates say that 20 Henkel brand hair colorants are purchased every second. With global responsibilities of that magnitude, maintaining their world-renowned reputation requires the very best appearances in a wide variety of environments.  So, when they designed their new Los Angeles facility to showcase their comprehensive hair care product line, they chose Digital Projection’s Radiance LED Video Wall solutions to make a truly stunning first impression.

Built to unify 7 of Henkel’s professional haircare brands under one roof, the facility is also the home of the company’s new #AcademyofHair.  Designed for training, demonstrations, and educational purposes, the impressive learning space offers customers, hairdressers, and special guests the opportunity to experience the latest techniques and applications of hairstyle fashion.  In such an environment, the biggest challenge was designing an audio-visual infrastructure to handle the large amounts of ambient light and still produce bright, colorful, and resolute visual experiences.  Working with Integrator Cibola Systems, the project was collaboratively designed to ensure the LED wall matched the desired finished look that Henkel wanted.

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